Our Insights Blog

The worlds of luxury travel & digital marketing are both fast-moving and can sometimes be confusing.

Our insights blog explains some of the current developments in digital and also give you an idea of the types of client that we work with.

Google Summit May 2016 – What Does it mean for Your campaigns?

May 26th, 2016


On Tuesday this week Google held a summit to discuss the marketing world and share some product changes coming up over the next 6 – 12 months. We’ve recapped the top changes for you and what this means to our campaigns moving forward. Expanded Text Adverts Google have updated adverts to allow for 50% more […]

Categories: BlogNews

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Know Your Booking Hotspots

May 16th, 2016


When it comes to designing website for a luxury hotel there is often the temptation to fill every page with calls to action to ‘book now’. But which pages really deliver results and where should you be focusing your effort? In 80 Days recent study of some of the UK’s leading 4 and 5 star […]

Categories: BlogDesign

Are your direct room sales measuring up?

May 12th, 2016


Direct online room sales are a major part of a hotel’s revenue; so getting the perfect balance of rates, offers and packages is vital. Whilst every hotel is unique, our 2015/16 benchmarking activity shows the best performing luxury 4 and 5 star hotels have some things in common. What are website users purchasing? A typical […]

Categories: Blog

Does Rate Parity Pay?

May 9th, 2016


With the surge in popularity of metasearch, rate parity is more important than ever in hotels’ ongoing battle to grow their direct bookings.  80 DAYS currently support over 300 hotels on our metasearch programme, feeding rates and availability to Google and Trip Advisor amongst others. We thought it would be interesting to see if we […]

Categories: BlogNews


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