Our Insights Blog

The worlds of luxury travel & digital marketing are both fast-moving and can sometimes be confusing.

Our insights blog explains some of the current developments in digital and also give you an idea of the types of client that we work with.

Metasearch Revenue Hits £1.5 Million

July 6th, 2016


Meaningful in more than one way. From 1872 to 2016 The year is 1872, and on Tuesday 1 October Phileas Fogg attempts to go around the world in 80 or fewer days for a wager of £20,000, as set by his fellow members of the Reform Club. His epic journey is chronicled in ‘Around the […]

Categories: News

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Meet one of Google’s Partners – 80 DAYS acquires Premier Google Partners status

July 1st, 2016


Google names its most valued agencies – And we’re one of them! The news that Google has recognised 80 DAYS as one of its Premier Google Partners has been celebrated in all of our offices this week – From our headquarters in Edinburgh, to London, to Dubai. But what does it mean? And how does […]

Categories: AdvertisingNews

Google Summit May 2016 – What Does it mean for Your campaigns?

May 26th, 2016


On Tuesday this week Google held a summit to discuss the marketing world and share some product changes coming up over the next 6 – 12 months. We’ve recapped the top changes for you and what this means to our campaigns moving forward. Expanded Text Adverts Google have updated adverts to allow for 50% more […]

Categories: BlogNews

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Does Rate Parity Pay?

May 9th, 2016


With the surge in popularity of metasearch, rate parity is more important than ever in hotels’ ongoing battle to grow their direct bookings.  80 DAYS currently support over 300 hotels on our metasearch programme, feeding rates and availability to Google and Trip Advisor amongst others. We thought it would be interesting to see if we […]

Categories: BlogNews


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