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Interactive Hotel Marketing from a Single Source in Europe

By Occupancy Marketing | January 28th, 2010

h2c consulting and Occupancy Marketing Enter Strategic Partnership Focusing on Hotel Web Site Strategies and Performance Optimization

The strategic partnership between U.K.-based Occupancy Marketing and h2c consulting, headquartered in Dusseldorf, Germany, expands h2c’s expertise in the area of Search Engine Marketing and Search Engine Optimization. Concurrently, Occupancy Marketing services are seamlessly integrated with the hotelier’s overall distribution strategy comprising of various on and offline channels. With the joint forces and complementary services, both companies provide highly customized support for all aspects of hospitality marketing on a project or retainer basis. The joint services are designed to allow hoteliers to generate best in class returns from electronic channels including the client’s Web site, GDS and Online Travel Agents. H2c, with its focus on interactive travel and hospitality marketing, has a profound knowledge in aligning Web site strategies with hotel sales and marketing requirements, including GDS, CRS, PMS, RMS and CRM systems.

Joint consultancy services include:

–     Internet Distribution Audits/ Online Marketing Health Checks
–     Development of Internet Marketing strategy for individual hotels and hotel chains
–     Development of Social Media strategy for the business

Internet Marketing encompasses all support services to promote a client’s Web site. These services are most efficient following an Internet Distribution Audit. For example, after identifying weaknesses and deficiencies, targeted SEO and SEM measures can be applied for improving Web site performance.

The new strategic partnership offers a balanced mix of specialized services designed to:

–     Improve search engine results
–     Protect the client brand online
–     Improve conversion rates and increase online bookings
–     Reduce dependency on 3rd party commissionable agents and
–     Increase occupancy and yield

Online strategy development, consulting, quality assurance services as well as implementation and search engine optimization are now available from a single dedicated partner.

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