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Our Insights Blog

Luxury travel and hotel marketing news, views and insight from the team at 80 DAYS.

Conveying Your Brand Values During Challenging Times

By 80 DAYS | March 17th, 2020

Plans Change

As a business so invested in hospitality, we’ve been keeping a very close eye on the industry impact of Coronavirus. What’s become very apparent is the deeply ingrained passion and resilience of hoteliers and the travel industry as a whole. We’ve been working closely with our clients to […]

Categories: News

How Can Hotels Navigate The Coronavirus? [Updated]

By 80 DAYS | March 5th, 2020

Coronavirus Hotels

Updated market conditions, March 10th 2020 >> Coronavirus has had an undeniable impact on international travel and the hospitality industry. In this article we look at the current trends and make some key recommendations to mitigate the impact upon your business. Industry analysts at Bernstein have attempted to […]

Categories: Digital StrategyNews

A Hotelier’s Guide To Social Media

By 80 DAYS | November 21st, 2019

Hotel Social Media

Social media has become a vital component of a comprehensive hotel marketing strategy but it’s often challenging to allocate resource to maintain, grow and engage your social following. Typically managed by an individual or small team within a marketing department or the hotel itself, perhaps with agency support, […]

Categories: NewsSocial Media

Introducing The New Hotel Attributes Section In Google My Business

By 80 DAYS | August 26th, 2019

Hotel local search

August 2019 saw the launch of a ‘Hotel Attributes’ section within Google My Business (GMB). The launch of this new section has greatly expanded the tools that hoteliers have at their disposal to influence the way their information is displayed across the Google ecosystem. The first indication that […]

Categories: NewsSearch Engine Optimisation

80 DAYS Shortlisted For Two Google Premier Partner Awards 2019

By 80 DAYS | August 20th, 2019

Google

80 DAYS is delighted to announce that, for the third year in succession, our agency has been shortlisted for 2 Awards at the 2019 Premier Partner Awards, presented by Google Partners. We first became a Premier Google Partner in July 2016, an accolade awarded by Google to “a […]

Categories: AdvertisingNews

80 DAYS Shortlisted For Two Travolution Awards

By 80 DAYS | August 9th, 2019

Travolution Awards 2019

We’re thrilled to announce that our recent work with Mollie’s Motel and The House of Daniel Thwaites has been shortlisted in the 2019 Travolution Awards within the ‘Launch Campaign of the year’ and ‘Best Use of Data (Champions of Digital)’ categories. You can see the full shortlist here. […]

Categories: News

An Intern’s Perspective – Interview With Kirsty Soutar

By 80 DAYS | August 6th, 2019

Kirsty Soutar

At 80 DAYS we place a lot of value upon training and continuous learning; it’s part of the reason we maintained our Investors In People Gold award last year. Understandably, we work with a number of local universities to offer internships and student placements on a reciprocal basis; […]

Categories: News
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