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Our Insights Blog

Luxury travel and hotel marketing news, views and insight from the team at 80 DAYS.

Free Report: Adapting Marketing, Content & Brand For Hotels – Middle East Edition

By 80 DAYS | July 8th, 2020

Insight Report Hotels Middle East

In our free report, Adapting Marketing, Content & Brand For Hotels – Middle East Edition, we present the facts about COVID-19 and it’s impact upon the hospitality industry within the Middle East, as well as scenario-based brand, marketing and content strategies to help hoteliers navigate the next 3-6 months. […]

Categories: Digital StrategyNews

Free Report: Adapting Marketing, Content & Brand For Hotels

By 80 DAYS | June 26th, 2020

Insight Report 2

In the second of our Cutting Through The Noise series of reports we begin to consider scenario-based brand, marketing and content strategies to help hoteliers navigate the next 3-6 months. Analysing data from over 350 UK and European hotels (provided by our sister company, Hotel Benchmark) we give […]

Categories: Digital StrategyNews

Free Report: Cutting Through The Noise – The Facts About COVID-19 & The Hotel Industry

By 80 DAYS | May 20th, 2020

Cutting Through The Noise

In the first of a series of reports, we cut through the noise to present the facts about COVID-19 and it’s impact upon the hospitality industry. Using data from our sister company, Hotel Benchmark, we’ve analysed hundreds of UK and European 4 and 5 star hotels alongside input […]

Categories: Digital StrategyNews

Conveying Your Brand Values During Challenging Times

By 80 DAYS | March 17th, 2020

Plans Change

As a business so invested in hospitality, we’ve been keeping a very close eye on the industry impact of Coronavirus. What’s become very apparent is the deeply ingrained passion and resilience of hoteliers and the travel industry as a whole. We’ve been working closely with our clients to […]

Categories: News

How Can Hotels Navigate The Coronavirus? [Updated]

By 80 DAYS | March 5th, 2020

Coronavirus Hotels

June 2020 Update Download our free report ‘Cutting Through The Noise – Adapting Marketing, Content & Brand For Hotels’ >> May 2020 Update Download our free report ‘Cutting Through The Noise – The Facts About COVID-19 & The Hotel Industry’ >> March 10th, 2020 Update Updated market conditions, […]

Categories: Digital StrategyNews

A Hotelier’s Guide To Social Media

By 80 DAYS | November 21st, 2019

Hotel Social Media

Social media has become a vital component of a comprehensive hotel marketing strategy but it’s often challenging to allocate resource to maintain, grow and engage your social following. Typically managed by an individual or small team within a marketing department or the hotel itself, perhaps with agency support, […]

Categories: NewsSocial Media

Introducing The New Hotel Attributes Section In Google My Business

By 80 DAYS | August 26th, 2019

Hotel local search

August 2019 saw the launch of a ‘Hotel Attributes’ section within Google My Business (GMB). The launch of this new section has greatly expanded the tools that hoteliers have at their disposal to influence the way their information is displayed across the Google ecosystem. The first indication that […]

Categories: NewsSearch Engine Optimisation
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