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Our Insights Blog

Luxury travel and hotel marketing news, views and insight from the team at 80 DAYS.

LateRooms, Amoma, Thomas Cook & The Ever-Changing Face Of Travel Booking

By Chris McGuire | September 26th, 2019

Changing Face of Travel

Over the past few weeks, the travel industry has been rocked by some high impact shock announcements. First came the news that the Malvern Group, parent company to the LateRooms and Superbreaks brands, was going into administration. Then came the demise of Amoma.com. While this is obviously sad […]

Categories: News

The Rapid Rise of Hotel Metasearch – 2019 & Beyond

By Chris McGuire | July 30th, 2019

Hotel Metasearch

A growing trend within digital marketing for the hotel industry, metasearch advertising has seen an especially rapid rise during the last 12 months. For many 80 DAYS clients it now contributes up to 15% of their total online revenue. As we move into the second half of 2019, […]

Categories: MetasearchNews

Why Book Direct? Highlights From HSMAI Europe’s ROC & DOC 2019

By Chris McGuire | April 12th, 2019

HSMAI ROC DOC

At 2019’s HSMAI ROC & DOC conference, 80 DAYS’ Chris McGuire hosted a series of roundtable discussions about the challenges and opportunities for hotels to drive direct bookings. The discussions involved not only staff from hotels’ marketing and revenue teams, but also from suppliers, consultants and metasearch channels. […]

Categories: EventsNews

A New Era In Data Privacy?

By Chris McGuire | March 23rd, 2018

New Era Data Privacy

With the scandal surrounding Cambridge Analytica‘s involvement in the US presidential election, and the EU’s General Data Protection Regulation coming into force from May 2018, data privacy is currently front-page news in the press and within the marketing industry. Mark Zuckerberg has now admitted his social network had […]

Categories: News

Booking.com Policy Changes & the Customer Lifetime Value

By Chris McGuire | June 9th, 2015

In May 2015 booking.com made a change in their policies that, at first glance, many hoteliers may have viewed as a slight nuisance but nothing more: no longer does the Online Travel Agent (OTA) share the customer’s email address with the hotel in advance of the guest’s arrival. […]

Categories: News

Advanced Analytics for Hotels

By Chris McGuire | February 15th, 2015

In November 2014, Chris McGuire (our Operations Director) had the great privilege to be asked to speak at an event at World Travel Market in London, looking at how hotels typically spend their marketing budgets and how they can ensure that they’re properly measuring the results. Here we […]

Categories: AnalyticsNews

A Guide To Hotel Metasearch

By Chris McGuire | February 4th, 2015

Metasearch has become something of a buzz word in the world of Hotel recently, but many hotels (particularly those outside the large chains) are still not clear what this means, let alone participate in this space. So, what do we mean by “metasearch”? A metasearch engine is an […]

Categories: News

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