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Our Insights Blog

Luxury travel and hotel marketing news, views and insight from the team at 80 DAYS.

Hidden Secrets of Metasearch: The 15%

By Gordon McFadyen | December 16th, 2019

Missing Metasearch Traffic

A recent study conducted by 80 DAYS identified that hotels can see anywhere between 5-15% of their total online revenue generated via Metasearch channels. In addition to this, we identified Metasearch as the best converting channel from a hotel’s online marketing mix at an average conversion rate of […]

Categories: MetasearchNews

Goodbye Average Position, Hello Smart Bidding!

By Gordon McFadyen | September 24th, 2019

Google

In August 2019, Google announced average position would be retired as a metric, leaving a number of advertisers puzzled as to how they would effectively manage their adverts positions and click costs. But what does this mean for hotel marketing? Generally speaking, if two adverts competing against each […]

Categories: AdvertisingNews

How Red Carnation Hotels Used Audience Sharing to Improve SEM Engagement

By Gordon McFadyen | June 29th, 2018

Milestone Hotel London

Red Carnation Hotels are a collection of 17 award-winning, family owned and run, boutique hotels located in the UK, Ireland, South Africa, Switzerland and the USA. Headquartered in London, the collection enjoys considerable success in the city’s competitive luxury market, with the top 3 ranked London hotels on TripAdvisor being Red […]

Categories: AdvertisingCustomer StoriesNews
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