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Luxury travel and hotel marketing news, views and insight from the team at 80 DAYS.

Book on Google vs. Google Hotel Ads

By Joanna Ziolkowska | November 5th, 2019

Google

Book on Google is a relatively new product which is garnering more and more attention from hotels. However, many hoteliers are still trying to understand how exactly this service works, whether they should sign up to it or not, and how (if at all) it would impact their […]

Categories: MetasearchNews

Google Trips Platform – How Hotels Can Make The Most Of It

By Joanna Ziolkowska | September 5th, 2019

Google Trips

With the recent release of the Google Trips platform on both mobile and desktop, users have been provided with [almost] everything they need to plan their next trip in a single and unified online experience. This new feature can be found via Search or by visiting www.google.com/travel. Users […]

Categories: AdvertisingMetasearchNews

Google Testing Price And Availability Graph In Hotel Search Results

By Joanna Ziolkowska | July 26th, 2018

Google

As we all know, Google are constantly working on improving their products and making search results more relevant for individual queries. As some of you might have already noticed, for selected hotel-related searches, Google has begun returning results with quite an insightful graph representing room rate trends. It […]

Categories: MetasearchNewsSearch Engine Optimisation

Limitations of Last Click – How Hotels Can Better Understand Campaign Performance

By Joanna Ziolkowska | May 14th, 2018

Limitations Last Click Analytics

With the constantly increasing number of channels and platforms where brands can engage with their audience, the discussion about attribution becomes more and more prominent. Users are more savvy and willing to research the market to make sure they get the best rate for their next hotel stay. […]

Categories: AdvertisingAnalyticsDigital StrategyNews
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