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Luxury travel and hotel marketing news, views and insight from the team at 80 DAYS.

5 Tips To Sell More Gift Vouchers To Your Mobile Audience

By Occupancy Marketing | June 25th, 2015

This is a guest post from Heather Rae of SK Chase. SK Chase are specialists in luxury hotels’ gift voucher solutions in the UK. Did you know that mobile is now the primary channel on which consumers read marketing emails (according to research published in ‘Marketing Week’)? It’s […]

Categories: News

Reward your customers and generate a 10:1 ROI

By Occupancy Marketing | February 17th, 2015

Nearly 100 years ago there was an economist Vilfredo Pareto who observed that 80% of the land in Italy was owned by 20% of the population. Later he found this ratio applied to other parts of life including 80% of peas were produced by 20% of the peapods. […]

Categories: News

Winning Revenue from Online Travel Agents

By Occupancy Marketing | July 26th, 2013

In 2009 Google changed its approach to brand protection, removing protection for Trademarked brands on their Adwords Online advertising service, allowing others free reign to bid on your keywords. Prior to 2009, it was possible to stop OTA’s bidding on your keywords via an application process. The only […]

Categories: News

Niche terms – how to benefit from long-tail keywords

By Occupancy Marketing | May 23rd, 2013

Niche terms are less frequently searched for keyword phrases. They’re also known as long-tail keywords which are more specific keywords that are less common individually, but can add up to make for the majority of search-driven traffic. A term such as ‘hotel in London’ is an extremely popular […]

Categories: News

We don’t normally ask our team to jump through fire, but…

By Occupancy Marketing | May 23rd, 2013

New recruit Andy has joined Account Management as his baptism of fire, as it’s his first real ‘office job’. Curious to remember what it feels like working in an office for the first time, we asked Andy a couple of questions. If there’s one thing you’ve learnt since […]

Categories: News

Arabic Language Centre

By Occupancy Marketing | May 23rd, 2013

Visit Britain Report‘s on the UAE inbound market has shown the total UK Inbound spend in 2011 was £254 million, and is set to increase. Within the Middle East itself, Google advise that Internet search has doubled between 2009 and 2011. Perhaps most significantly, 59% of all searches […]

Categories: News

Arabic Online Marketing Solutions

By Occupancy Marketing | May 23rd, 2013

In the GCC, 59% of words used when searching on the internet are in Arabic – What does this mean for you? According to Google, between January 2010 and January 2012, travel searches in the Middle East almost doubled. The growth rate for travel searches in the Middle […]

Categories: News

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