Our Insights Blog

Luxury travel and hotel marketing news, views and insight from the team at 80 DAYS.

5 Actionable Hotel Marketing Trends For 2020

By Sam Weston | February 10th, 2020

Hotel Marketing Trends 2020

Another trends post. Another collection of buzzwords, laden with acronyms and conceptual discussion around what might happen. Packed with technologies and ideas that seem to be the domain of the larger groups, out of reach to the independent hotelier. Not so here. We’ve opted to take a slightly […]

Categories: Digital StrategyNews

The Luxury Paris Hotels Benchmark 2019

By Sam Weston | August 27th, 2019

Paris Hotels

Competition has never been higher in France’s capital. According to TripAdvisor, visitors now have the choice of over 2,300 hotels, with over 100 5-star and nearly 500 4-star properties alone. The Parisian market appears to be recovering well after the events of 2015/2016 with ever-increasing tourist numbers and […]

Categories: BenchmarkingNews

From Local To International Agency – The Growth of 80 DAYS

By Sam Weston | August 13th, 2019

80 DAYS Team

Earlier this year we were thrilled to be awarded the Queen’s Award for Enterprise in International Trade 2019, in recognition of six years continual international business growth. Now that we’ve had a chance to digest winning the award, and receive our trophy, we thought it time to reflect […]

Categories: InterviewsNews

A UK Hotelier’s Guide To Promotions & Pricing In 2019

By Sam Weston | March 15th, 2019

Guide To Hotel Pricing

Last month’s announcement that, after an investigation by the CMA (Competition and Markets Authority), third parties are committing to changing their selling habits was welcome news for UK hoteliers. Finally, we could be moving towards a more level playing field. However it’s important to remember that we also have […]

Categories: Digital StrategyNews

6 Digital Hospitality Trends To Watch In 2019

By Sam Weston | December 20th, 2018

Digital Hotel Trends 2019

Now that the dust has settled on 2018, our attention naturally shifts to what the year ahead will bring for the hospitality industry; what are the digital trends we simply can’t afford to ignore? Unlocking the true value of data Data as a commodity has never been more […]

Categories: Digital StrategyNews

The 5 Stages of Personalisation in Hospitality

By Sam Weston | November 8th, 2018

Personalisation in Hotels

Personalisation in hospitality is nothing new. Mr. Smith prefers room number 7, Mrs. Smith likes a copy of The Guardian delivered every day. Operational staff would make a note and on their next stay, low and behold, Mr. and Mrs. Smith were booked into room 7 with a […]

Categories: AdvertisingNews

The Luxury Dubai Hotels Benchmark – April 2018

By Sam Weston | April 18th, 2018

Dubai Luxury Hotels

Last year we looked at MENA’s digital disruption by numbers and, with Arabian Travel Market 2018 fast approaching, we thought it would be interesting to take a look at the digital performance of Dubai 5 star hotels using data from our free hotel benchmarking service, 80 DAYS Benchmark. […]

Categories: BenchmarkingNews

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