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Our Insights Blog

Luxury travel and hotel marketing news, views and insight from the team at 80 DAYS.

The Mobile Booking Trends Of Luxury Hotels

By Sam Weston | March 21st, 2018

Mobile Booking Trends Luxury Hotels

Global smartphone usage topped 2.3bn in 2017. Based on an estimated world population of 7.6bn, that’s over 1 in 3 people who now own one. Usage figures continue to grow steadily, over a decade after the release of the original iPhone, as this chart showing smartphone users (in […]

Categories: BenchmarkingConversion Rate OptimisationDesignNews

What Should Be On Your Radar For 2018? Leading Hoteliers Comment On The Year Ahead

By Sam Weston | January 23rd, 2018

Hotel Marketing 2018

2018 has arrived and with it, a fresh set of challenges for hoteliers. The overwhelming consensus from those we’ve spoken to is that 2017 was a buoyant year; rates and occupancy levels all moving in the right direction. An influx of hotel technology vendors has helped moved the […]

Categories: Digital StrategyNews

The Evolution of Revenue Management – 80 DAYS Interviews Xotels’ Patrick Landman

By Sam Weston | December 13th, 2017

Patrick Landman

At 80 DAYS we live and breathe hotel marketing. Of course we’re also very aware (through our ‘history in hotels’) of the vital role that revenue management plays in the successful running of a hotel, and the growing impact revenue management has on hotel marketing and vice versa. […]

Categories: InterviewsNews

Top 5 Learnings from EyeforTravel Digital & Data Summit Europe

By Sam Weston | November 30th, 2017

eyefortravel smart travel data summit

We recently attended EyeforTravel’s Digital & Data Summits in Amsterdam for 2 days packed full of learning and networking. Covering a wide range of subjects, status quo’s were challenged, new best practices outlined and some of the big, burning, questions in travel and hospitality were answered. We thought […]

Categories: EventsNews

Free Report: The Great Unanswered Digital Questions of Hoteliers – Traffic & Conversion

By Sam Weston | November 23rd, 2017

80 DAYS Report

Is my hotel website conversion good? How much traffic should my website be receiving? What are the top converting international markets? Who should I be targeting with my online advertising to achieve the highest ROI? What are the industry averages? We used our free hotel benchmarking product, 80 DAYS […]

Categories: BenchmarkingNews

The Luxury London Hotels Benchmark – Sept 2017

By Sam Weston | October 10th, 2017

London Benchmark Hotels

Visitors to London are spoilt for choice when it comes to hotels. The UK’s capital had 145,930 hotel rooms to sell in 2016 and an additional 7,200 rooms are expected to be added before 2017 draws to a close, well above industry average growth according to PWC’s UK hotels […]

Categories: BenchmarkingNews

Tackling Hospitality’s Changing Market Conditions – 80 DAYS Interviews Duetto’s Michael McCartan

By Sam Weston | September 26th, 2017

Duetto Michael McCartan

With Brexit looming on the horizon for the UK and the rapid emergence of a global ‘sharing’ economy, the hospitality marketplace is both changing and challenging. But with change comes opportunity. We caught up with Michael McCartan, Managing Director, EMEA, for Duetto to discuss strategies hoteliers can leverage […]

Categories: InterviewsNews
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