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Our Insights Blog

Luxury travel and hotel marketing news, views and insight from the team at 80 DAYS.

80 DAYS Welcome 5 New Team Members

By Sam Weston | August 24th, 2017

80 DAYS

It’s been a busy month here at 80 DAYS and we’re delighted to announce the addition of 5 new members to the Edinburgh team; Douglas Guthrie joins as Junior Digital Marketing Analyst Arran Wilson joins as Trainee Digital Marketing Analyst Ana Frias joins as Trainee Digital Marketing Analyst […]

Categories: News

Direct Booking Summit Europe 2017 – Exclusive Conference Discount

By Sam Weston | August 14th, 2017

DBS Barcelona

Triptease’s Direct Booking Summit Europe returns this October 18-19, after a sell-out inaugural event in London last year. Featuring over 25 industry expert speakers including Kempinski Hotels, Leonardo Hotels and Village Hotels, this years event will be held at the 5 star Meliá Barcelona Sarrià, Barcelona. The packed […]

Categories: EventsNews

Free 80 DAYS Benchmark Report – Direct Web vs. OTA Bookings, London 4/5 Star Market

By Sam Weston | July 24th, 2017

London Benchmark Report

As part of our new 80 DAYS Benchmark service, we recently undertook a study to better understand the contribution of both direct website and OTA/FIT revenue within the London 4 and 5 star hotel markets during the last 2-3 years. Drawing comparison between June 2016 – May 2017 and June 2015 […]

Categories: BenchmarkingNews

80 DAYS Shortlisted for Two Google Premier Partner Awards

By Sam Weston | July 24th, 2017

Dublin

80 DAYS is delighted to have been shortlisted by Google for two awards at the EMEA Premier Partner Awards 2017, within the Display Innovation and Shopping Innovation categories. Google created the Premier Partner awards to “recognize and celebrate our top-performing Google Premier Partners for their contributions to digital […]

Categories: AdvertisingNews

9 Usability Lessons Hoteliers Can Learn from Hilton, Booking.com & Skyscanner

By Sam Weston | April 30th, 2015

We crunch a lot of numbers in the hospitality industry, especially online where the wealth of data available can sometimes seem a little overwhelming. Evaluating Google Analytics gives us significant insight into the behaviour of website visitors, but we’re often left with questions; Why is nobody booking our fantastic […]

Categories: News

What the dot is going on?

By Sam Weston | May 19th, 2014

The expansion of Generic Top Level Domains (gTLD’s) in the Domain Name System is well underway. You’ll recognise traditional gTLD’s as .com, .org, .net etc. but, you may have noticed new domain extensions already being promoted, .hotel, .hotels .london, .marketing etc. According to ICANN, thousands of new domains […]

Categories: News

Keeping on top of hotel reviews with Google’s Reviews Dashboard

By Sam Weston | February 10th, 2014

A recent TripAdvisor TripBarometer report re-highlights the importance of online reviews in the purchasing behaviours of online travellers; 93% of travellers worldwide say online reviews have an impact on their booking decisions. Whilst TripAdvisor is probably the most widely recognised online reviews platform for accommodation, Google is rolling […]

Categories: News

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