Google Promoted Hotels Ads Return
By Patrick Feeney | November 26th, 2019
Promoted Hotels Ad placements are being reintroduced by Google in Q4 2019. Promoted Hotel ads are different to hotel ads as Promoted Hotel Ads aims to increase the prominence of a hotel on destination searches. The format will be similar to the Promoted Hotel Ads we saw earlier […]
Categories: Advertising • NewsGoodbye Average Position, Hello Smart Bidding!
By Gordon McFadyen | September 24th, 2019
In August 2019, Google announced average position would be retired as a metric, leaving a number of advertisers puzzled as to how they would effectively manage their adverts positions and click costs. But what does this mean for hotel marketing? Generally speaking, if two adverts competing against each […]
Categories: Advertising • NewsGoogle Trips Platform – How Hotels Can Make The Most Of It
By Joanna Ziolkowska | September 5th, 2019
With the recent release of the Google Trips platform on both mobile and desktop, users have been provided with [almost] everything they need to plan their next trip in a single and unified online experience. This new feature can be found via Search or by visiting www.google.com/travel. Users […]
Categories: Advertising • Metasearch • NewsDemystifying Digital Campaign Management – Interview With Gordon McFadyen
By Sarah Watt | August 20th, 2019
After receiving the fantastic news that 80 DAYS has been shortlisted for two awards at the Google Premier Partner Awards 2019, we decided to sit down with one of our digital experts to demystify what we do to get the attention of the number one search engine in […]
Categories: Advertising • Interviews80 DAYS Shortlisted For Two Google Premier Partner Awards 2019
By 80 DAYS | August 20th, 2019
80 DAYS is delighted to announce that, for the third year in succession, our agency has been shortlisted for 2 Awards at the 2019 Premier Partner Awards, presented by Google Partners. We first became a Premier Google Partner in July 2016, an accolade awarded by Google to “a […]
Categories: Advertising • NewsThe 5 Stages of Personalisation in Hospitality
By Sam Weston | November 8th, 2018
Personalisation in hospitality is nothing new. Mr. Smith prefers room number 7, Mrs. Smith likes a copy of The Guardian delivered every day. Operational staff would make a note and on their next stay, low and behold, Mr. and Mrs. Smith were booked into room 7 with a […]
Categories: Advertising • News80 DAYS Shortlisted For Two Awards At Google Premier Partner Awards 2018
By 80 DAYS | August 31st, 2018
80 DAYS is delighted to announce that, for the second year running, our agency has been shortlisted for 2 Awards at the 2018 Premier Partner Awards, presented by Google Partners. We became a Premier Google Partner in July 2016, an accolade awarded by Google to “a select group of […]
Categories: Advertising • News
Facebook
Visit on Facebook
Twitter
Tweets by @eighty_daysVisit on Twitter
Instagram
Visit on Instagram