Our Insights Blog

In August 2019, Google announced average position would be retired as a metric, leaving a number of advertisers puzzled as to how they would effectively manage their adverts positions and click costs. But what does this mean for hotel marketing? Generally speaking, if two adverts competing against each […]

With the recent release of the Google Trips platform on both mobile and desktop, users have been provided with [almost] everything they need to plan their next trip in a single and unified online experience. This new feature can be found via Search or by visiting www.google.com/travel. Users […]

After receiving the fantastic news that 80 DAYS has been shortlisted for two awards at the Google Premier Partner Awards 2019, we decided to sit down with one of our digital experts to demystify what we do to get the attention of the number one search engine in […]

80 DAYS is delighted to announce that, for the third year in succession, our agency has been shortlisted for 2 Awards at the 2019 Premier Partner Awards, presented by Google Partners. We first became a Premier Google Partner in July 2016, an accolade awarded by Google to “a […]

Personalisation in hospitality is nothing new. Mr. Smith prefers room number 7, Mrs. Smith likes a copy of The Guardian delivered every day. Operational staff would make a note and on their next stay, low and behold, Mr. and Mrs. Smith were booked into room 7 with a […]

80 DAYS is delighted to announce that, for the second year running, our agency has been shortlisted for 2 Awards at the 2018 Premier Partner Awards, presented by Google Partners. We became a Premier Google Partner in July 2016, an accolade awarded by Google to “a select group of […]

Red Carnation Hotels are a collection of 17 award-winning, family owned and run, boutique hotels located in the UK, Ireland, South Africa, Switzerland and the USA. Headquartered in London, the collection enjoys considerable success in the city’s competitive luxury market, with the top 3 ranked London hotels on TripAdvisor being Red […]