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Our Insights Blog

Luxury travel and hotel marketing news, views and insight from the team at 80 DAYS.

Demystifying Digital Campaign Management – Interview With Gordon McFadyen

By Sarah Watt | August 20th, 2019

Gordon

After receiving the fantastic news that 80 DAYS has been shortlisted for two awards at the Google Premier Partner Awards 2019, we decided to sit down with one of our digital experts to demystify what we do to get the attention of the number one search engine in […]

Categories: AdvertisingInterviews

80 DAYS Shortlisted For Two Google Premier Partner Awards 2019

By 80 DAYS | August 20th, 2019

Google

80 DAYS is delighted to announce that, for the third year in succession, our agency has been shortlisted for 2 Awards at the 2019 Premier Partner Awards, presented by Google Partners. We first became a Premier Google Partner in July 2016, an accolade awarded by Google to “a […]

Categories: AdvertisingNews

The 5 Stages of Personalisation in Hospitality

By Sam Weston | November 8th, 2018

Personalisation in Hotels

Personalisation in hospitality is nothing new. Mr. Smith prefers room number 7, Mrs. Smith likes a copy of The Guardian delivered every day. Operational staff would make a note and on their next stay, low and behold, Mr. and Mrs. Smith were booked into room 7 with a […]

Categories: AdvertisingNews

80 DAYS Shortlisted For Two Awards At Google Premier Partner Awards 2018

By 80 DAYS | August 31st, 2018

Google

80 DAYS is delighted to announce that, for the second year running, our agency has been shortlisted for 2 Awards at the 2018 Premier Partner Awards, presented by Google Partners. We became a Premier Google Partner in July 2016, an accolade awarded by Google to “a select group of […]

Categories: AdvertisingNews

How Red Carnation Hotels Used Audience Sharing to Improve SEM Engagement

By Gordon McFadyen | June 29th, 2018

Milestone Hotel London

Red Carnation Hotels are a collection of 17 award-winning, family owned and run, boutique hotels located in the UK, Ireland, South Africa, Switzerland and the USA. Headquartered in London, the collection enjoys considerable success in the city’s competitive luxury market, with the top 3 ranked London hotels on TripAdvisor being Red […]

Categories: AdvertisingCustomer StoriesNews

Limitations of Last Click – How Hotels Can Better Understand Campaign Performance

By Joanna Ziolkowska | May 14th, 2018

Limitations Last Click Analytics

With the constantly increasing number of channels and platforms where brands can engage with their audience, the discussion about attribution becomes more and more prominent. Users are more savvy and willing to research the market to make sure they get the best rate for their next hotel stay. […]

Categories: AdvertisingAnalyticsDigital StrategyNews

80 DAYS Shortlisted for Two Google Premier Partner Awards

By Sam Weston | July 24th, 2017

Dublin

80 DAYS is delighted to have been shortlisted by Google for two awards at the EMEA Premier Partner Awards 2017, within the Display Innovation and Shopping Innovation categories. Google created the Premier Partner awards to “recognize and celebrate our top-performing Google Premier Partners for their contributions to digital […]

Categories: AdvertisingNews
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