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Our Insights Blog

Luxury travel and hotel marketing news, views and insight from the team at 80 DAYS.

Goodbye Average Position, Hello Smart Bidding!

By Gordon McFadyen | September 24th, 2019

Google

In August 2019, Google announced average position would be retired as a metric, leaving a number of advertisers puzzled as to how they would effectively manage their adverts positions and click costs. But what does this mean for hotel marketing? Generally speaking, if two adverts competing against each […]

Categories: AdvertisingNews

Google Trips Platform – How Hotels Can Make The Most Of It

By Joanna Ziolkowska | September 5th, 2019

Google Trips

With the recent release of the Google Trips platform on both mobile and desktop, users have been provided with [almost] everything they need to plan their next trip in a single and unified online experience. This new feature can be found via Search or by visiting www.google.com/travel. Users […]

Categories: AdvertisingMetasearchNews

Demystifying Digital Campaign Management – Interview With Gordon McFadyen

By Sarah Watt | August 20th, 2019

Gordon

After receiving the fantastic news that 80 DAYS has been shortlisted for two awards at the Google Premier Partner Awards 2019, we decided to sit down with one of our digital experts to demystify what we do to get the attention of the number one search engine in […]

Categories: AdvertisingInterviews

80 DAYS Shortlisted For Two Google Premier Partner Awards 2019

By 80 DAYS | August 20th, 2019

Google

80 DAYS is delighted to announce that, for the third year in succession, our agency has been shortlisted for 2 Awards at the 2019 Premier Partner Awards, presented by Google Partners. We first became a Premier Google Partner in July 2016, an accolade awarded by Google to “a […]

Categories: AdvertisingNews

The 5 Stages of Personalisation in Hospitality

By Sam Weston | November 8th, 2018

Personalisation in Hotels

Personalisation in hospitality is nothing new. Mr. Smith prefers room number 7, Mrs. Smith likes a copy of The Guardian delivered every day. Operational staff would make a note and on their next stay, low and behold, Mr. and Mrs. Smith were booked into room 7 with a […]

Categories: AdvertisingNews

80 DAYS Shortlisted For Two Awards At Google Premier Partner Awards 2018

By 80 DAYS | August 31st, 2018

Google

80 DAYS is delighted to announce that, for the second year running, our agency has been shortlisted for 2 Awards at the 2018 Premier Partner Awards, presented by Google Partners. We became a Premier Google Partner in July 2016, an accolade awarded by Google to “a select group of […]

Categories: AdvertisingNews

How Red Carnation Hotels Used Audience Sharing to Improve SEM Engagement

By Gordon McFadyen | June 29th, 2018

Milestone Hotel London

Red Carnation Hotels are a collection of 17 award-winning, family owned and run, boutique hotels located in the UK, Ireland, South Africa, Switzerland and the USA. Headquartered in London, the collection enjoys considerable success in the city’s competitive luxury market, with the top 3 ranked London hotels on TripAdvisor being Red […]

Categories: AdvertisingCustomer StoriesNews
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