Our Insights Blog

Fundamentally, two key metrics determine the success of a hotel website; how much relevant traffic it receives and the rate at which it converts visitors to make a booking, often referred to as the look-to-book ratio or conversion rate. Increase either, ideally both, and you should see a […]

Global smartphone usage topped 2.3bn in 2017. Based on an estimated world population of 7.6bn, that’s over 1 in 3 people who now own one. Usage figures continue to grow steadily, over a decade after the release of the original iPhone, as this chart showing smartphone users (in […]

Chairman of 80 DAYS, Mark Forrester and Senior Manager at H2c, Christin Haensel, recently co-ran a webinar on the challenges in finding a good balance between direct and OTA (Online Travel Agents) bookings. For those who missed it, you can read the highlights (and download the presentation) below. Key […]