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Our Insights Blog

Luxury travel and hotel marketing news, views and insight from the team at 80 DAYS.

Join Us At Opportunity 2019 – Save On Registration With Our Discount

By 80 DAYS | December 6th, 2018

Opportunity 2019 Discount

Opportunity 2019, the leading revenue management conference organised by the team at Revenue By Design, returns to London on Tuesday the 12th of February 2019 to discuss ‘Revenue Management and the Connected Customer’. Hosted at the Hilton Bankside, the event features a fantastic line up of expert speakers […]

Categories: EventsNews

Assessing the Need for Hoteliers to Redefine Luxury

By Sarah Watt | December 3rd, 2018

Luxury of Time

A concept that we are frequently evaluating at 80 DAYS is luxury. We recently had a spirited discussion about what it means for a property or experience to be luxurious and whether or not it might be time for hoteliers to consider redefining its meaning. Instead of the word […]

Categories: Content MarketingCopywritingNews

European Hotel Marketing Performance – October 2018 & Beyond

By 80 DAYS | November 12th, 2018

European Hotels

2017 saw the European tourism market exceed everyone’s expectations, with arrivals growing an impressive 8% to reach 671 million international visits, despite challenging market conditions. This buoyant growth is one of the reasons that we chose to open our European office in Marbella last month. Committed to helping […]

Categories: News

The 5 Stages of Personalisation in Hospitality

By Sam Weston | November 8th, 2018

Personalisation in Hotels

Personalisation in hospitality is nothing new. Mr. Smith prefers room number 7, Mrs. Smith likes a copy of The Guardian delivered every day. Operational staff would make a note and on their next stay, low and behold, Mr. and Mrs. Smith were booked into room 7 with a […]

Categories: AdvertisingNews

Why Your Hotel Needs to Prioritise Video Marketing

By Sarah Watt | November 6th, 2018

Evolution Hotel Video

Today a third of the time people spend online is spent watching videos. A quarter of Instagram ads are single videos and 82% of Twitter users prefer video content to text. Add to that the 500 million people who watch videos on Facebook every day and you cannot […]

Categories: NewsSocial Media

A New Look for Google’s Hotel Search Results

By 80 DAYS | November 1st, 2018

Google

Over the past few months, Google has been experimenting with different layouts and design for hotel search results and as of October 29th it looks like they have rolled out a new design for this service. The new design still shows a map of hotels in your desired […]

Categories: MetasearchNewsSearch Engine Optimisation

80 DAYS To Open European Office

By 80 DAYS | October 30th, 2018

80 DAYS Marbella

The creative and digital marketing agency announces a new office in Marbella, Spain, to support ongoing business growth in Europe. EDINBURGH – October 30th, 2018 – 80 DAYS, a leading agency provider of creative and digital marketing services for the travel sector is to open a new Marbella […]

Categories: News
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