Our Insights Blog

Luxury travel and hotel marketing news, views and insight from the team at 80 DAYS.

Introducing Travel Insights with Google

By Sam Weston | December 17th, 2020

Travel Insights with Google

Last week saw the launch of Travel Insights with Google; a trio of online tools aimed at helping hospitality businesses and destination marketing organisations “…reach global travelers at every stage of their journey, from dreaming about a trip to booking flights and hotels to exploring local businesses.” Hotel […]

Categories: Digital StrategyNews

Preparing for 2021 – The Hotel Marketing Trends

By Sam Weston | December 11th, 2020

Hotel Marketing Strategy 2021

When we wrote our 2020 hotel marketing trends post back in January we couldn’t have imagined the rollercoaster ahead of us. There’s never been a year like it and, we hope, never another. Throughout the pandemic 80 DAYS has sought to avoid speculation and present the facts first. […]

Categories: Digital StrategyNews

Independent Hotels See Significant Shift to Booking Direct During Pandemic

By 80 DAYS | December 9th, 2020

OTA vs. Direct Channel Distribution

EDINBURGH, December 9th, 2020 – Digital and creative marketing agency 80 DAYS present findings from a study into the distribution patterns of independent hotels during the global Coronavirus pandemic. – A new study into the online distribution of independent hotels has unearthed an apparent shift in the purchasing […]

Categories: News

Introducing Google Analytics 4

By Edward Janson | November 11th, 2020

Google Analytics 4 Hotels

With laws such as GDPR and browsers increasingly cutting down on cookies due to a growing concern for user’s privacy, web analytics solutions that fully rely on cookies to gather data on website traffic and user behaviour, such as Google Analytics, are having to adapt. To tackle this […]

Categories: AnalyticsNews

How Hotels Can Navigate National & Local Lockdowns

By 80 DAYS | November 4th, 2020

Hotel Restaurant Lockdown

With a regional lockdown planned for England and restrictions already in place for devolved governments, most hotels are having to quickly rethink their approach to online marketing and digital presence. In uncertain times, it’s crucial to draw on our experiences since the start of the pandemic. Here we […]

Categories: Digital StrategyNews

Free Report: A Digital Perspective On The 2020 Festive Season

By 80 DAYS | October 22nd, 2020

Festive Report

The next few months will undoubtedly be challenging for hotels and hospitality, with last minute bookings and cancellations likely as sentiment and regulations change. However, using Q4 booking data (provided by our sister company, Hotel Benchmark) alongside Google search behaviour trends, we’ve highlighted where we believe the opportunities […]

Categories: Digital StrategyNews

Free Report: Understanding Traveller Intent

By 80 DAYS | October 20th, 2020

Insight Report 3

In the third of our Cutting Through The Noise series of reports we surveyed the opinions of over 3,000 hotel guests, gaining unique insight into how they feel about travel in 2020/21. The results show where the demand for travel remains strong and the priorities for travellers today […]

Categories: Digital StrategyNews

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