Our Insights Blog

Book on Google is a relatively new product which is garnering more and more attention from hotels. However, many hoteliers are still trying to understand how exactly this service works, whether they should sign up to it or not, and how (if at all) it would impact their […]

In April 2019 Google released a survey to a select number of business owners that had a Google My Business (GMB) listing. The survey highlighted Google’s intent to monetise elements of a GMB listing by giving those who had received the survey a list of features and asking […]

Over the past few weeks, the travel industry has been rocked by some high impact shock announcements. First came the news that the Malvern Group, parent company to the LateRooms and Superbreaks brands, was going into administration. Then came the demise of Amoma.com. While this is obviously sad […]

In August 2019, Google announced average position would be retired as a metric, leaving a number of advertisers puzzled as to how they would effectively manage their adverts positions and click costs. But what does this mean for hotel marketing? Generally speaking, if two adverts competing against each […]

With the recent release of the Google Trips platform on both mobile and desktop, users have been provided with [almost] everything they need to plan their next trip in a single and unified online experience. This new feature can be found via Search or by visiting www.google.com/travel. Users […]

Competition has never been higher in France’s capital. According to TripAdvisor, visitors now have the choice of over 2,300 hotels, with over 100 5-star and nearly 500 4-star properties alone. The Parisian market appears to be recovering well after the events of 2015/2016 with ever-increasing tourist numbers and […]

August 2019 saw the launch of a ‘Hotel Attributes’ section within Google My Business (GMB). The launch of this new section has greatly expanded the tools that hoteliers have at their disposal to influence the way their information is displayed across the Google ecosystem. The first indication that […]