Book on Google vs. Google Hotel Ads
By Joanna Ziolkowska | November 5th, 2019
Book on Google is a relatively new product which is garnering more and more attention from hotels. However, many hoteliers are still trying to understand how exactly this service works, whether they should sign up to it or not, and how (if at all) it would impact their […]
Categories: Metasearch • NewsThe 20 Potential New Features of Google My Business
By Siobhan McMorran | October 15th, 2019
In April 2019 Google released a survey to a select number of business owners that had a Google My Business (GMB) listing. The survey highlighted Google’s intent to monetise elements of a GMB listing by giving those who had received the survey a list of features and asking […]
Categories: News • Search Engine OptimisationLateRooms, Amoma, Thomas Cook & The Ever-Changing Face Of Travel Booking
By Chris McGuire | September 26th, 2019
Over the past few weeks, the travel industry has been rocked by some high impact shock announcements. First came the news that the Malvern Group, parent company to the LateRooms and Superbreaks brands, was going into administration. Then came the demise of Amoma.com. While this is obviously sad […]
Categories: NewsGoodbye Average Position, Hello Smart Bidding!
By Gordon McFadyen | September 24th, 2019
In August 2019, Google announced average position would be retired as a metric, leaving a number of advertisers puzzled as to how they would effectively manage their adverts positions and click costs. But what does this mean for hotel marketing? Generally speaking, if two adverts competing against each […]
Categories: Advertising • NewsGoogle Trips Platform – How Hotels Can Make The Most Of It
By Joanna Ziolkowska | September 5th, 2019
With the recent release of the Google Trips platform on both mobile and desktop, users have been provided with [almost] everything they need to plan their next trip in a single and unified online experience. This new feature can be found via Search or by visiting www.google.com/travel. Users […]
Categories: Advertising • Metasearch • NewsThe Luxury Paris Hotels Benchmark 2019
By Sam Weston | August 27th, 2019
Competition has never been higher in France’s capital. According to TripAdvisor, visitors now have the choice of over 2,300 hotels, with over 100 5-star and nearly 500 4-star properties alone. The Parisian market appears to be recovering well after the events of 2015/2016 with ever-increasing tourist numbers and […]
Categories: Benchmarking • NewsIntroducing The New Hotel Attributes Section In Google My Business
By 80 DAYS | August 26th, 2019
August 2019 saw the launch of a ‘Hotel Attributes’ section within Google My Business (GMB). The launch of this new section has greatly expanded the tools that hoteliers have at their disposal to influence the way their information is displayed across the Google ecosystem. The first indication that […]
Categories: News • Search Engine Optimisation
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