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Luxury travel and hotel marketing news, views and insight from the team at 80 DAYS.

A Hotelier’s Guide To Social Media

By 80 DAYS | November 21st, 2019

Hotel Social Media

Social media has become a vital component of a comprehensive hotel marketing strategy but it’s often challenging to allocate resource to maintain, grow and engage your social following. Typically managed by an individual or small team within a marketing department or the hotel itself, perhaps with agency support, […]

Categories: NewsSocial Media

Hotel & Travel Influencers – 8 Top Tips For Deciding Who To Work With

By Kyle Dunn | September 19th, 2019

Social Media Influencers Hotels

Influencer marketing is one of the fastest growing channels, with over 92% of marketers considering it an effective form of increasing sales and brand awareness. However, with any channel, there are a number of issues that can arise when failing to properly plan and execute your influencer marketing […]

Categories: Social Media

How Hotels Can Take Advantage Of Facebook’s New Appointment Booking Tool

By Perla Gómez Di Vuolo | May 30th, 2019

Facebook

Earlier this month, during National Small Business Week in the US, Facebook announced three new features aimed at empowering small businesses. One tool, in particular, sparked our interest as being potentially useful for hoteliers; Appointment Bookings. Facebook describe the new tool as allowing “service-based businesses on Facebook and […]

Categories: NewsSocial Media

The Benefits Of Having A Social Media Strategy For Your Hotel

By Perla Gómez Di Vuolo | February 11th, 2019

Hotel Social Media

We all know by now what Facebook is and how to post on Instagram. But are we fully aware of the benefits of social media channels? Many hotels have a strong presence on social media but are not sure about how to better leverage it’s full potential to […]

Categories: NewsSocial Media

Why Your Hotel Needs to Prioritise Video Marketing

By Sarah Watt | November 6th, 2018

Evolution Hotel Video

Today a third of the time people spend online is spent watching videos. A quarter of Instagram ads are single videos and 82% of Twitter users prefer video content to text. Add to that the 500 million people who watch videos on Facebook every day and you cannot […]

Categories: NewsSocial Media

Why Your Hotel Should Be Using IGTV

By Perla Gómez Di Vuolo | July 31st, 2018

IGTV

Mark Zuckerberg is the richest he has ever been after the launch of IGTV, Instagram’s brand-new video app that helped the popular platform hit 1 billion users. Here is what you need to know about the Instagram’s new “YouTube”. Quoting Zuckerberg, IGTV is “a new app designed for […]

Categories: NewsSocial Media

How The New Facebook News Feed Changes Affect Hotel Marketers

By Perla Gómez Di Vuolo | January 30th, 2018

Facebook

In this post I will outline the new Facebook News Feed changes, what they mean for your future marketing, and what you can do now about these changes. On January 11th, Mark Zuckerberg announced that Facebook would be changing its news feed algorithm to prioritise content from “friends, […]

Categories: Social Media
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