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Luxury travel and hotel marketing news, views and insight from the team at 80 DAYS.

IOS 14 – What It Means For Your Hotel’s Social Advertising Attribution

By Kyle Dunn | January 25th, 2021

Hotel Social Advertising iOS 14

In the second of two articles, we discuss the impact of Apple’s iOS 14 on your hotel’s social advertising attribution. See also part 1: ‘How iOS 14 will affect your hotel’s social advertising‘. The introduction of IOS 14 has meant a lot of changes for social advertisers in […]

Categories: AnalyticsNewsSocial Media

IOS 14 – How The Update Will Affect Your Hotel’s Social Advertising

By Kyle Dunn | January 25th, 2021

Hotel Social Advertising iOS 14

In the first of two articles, we discuss the impact of Apple’s iOS 14 on your hotel’s social advertising. See also part 2: ‘iOS 14 – what it means for your hotel’s social advertising attribution‘. The impending IOS 14 updates from Apple could spell trouble for advertisers across […]

Categories: AnalyticsNewsSocial Media

Managing Your Hotel’s Social Media Presence During COVID-19

By Kyle Dunn | March 20th, 2020

Hotel Social Media Coronavirus

In the middle of a massive and growing Coronavirus pandemic, social media has become more important than ever to the general public and brands looking to interact with their audience. With soft quarantines in place, Facebook, Twitter, Instagram and other platforms are taking on an entirely new role […]

Categories: Social Media

Say Goodbye To Facebook Ad Set Budgets (Again)

By Kyle Dunn | February 18th, 2020

Hotels Facebook Campaign Optimisation

Facebook has announced that as of the end of February 2020, ad set budgets will be disappearing once and for all – to be replaced by Campaign Budget Optimisation. While Facebook has announced this before (back in February 2019), it looks like they mean business this time round, […]

Categories: NewsSocial Media

A Hotelier’s Guide To Social Media

By 80 DAYS | November 21st, 2019

Hotel Social Media

Social media has become a vital component of a comprehensive hotel marketing strategy but it’s often challenging to allocate resource to maintain, grow and engage your social following. Typically managed by an individual or small team within a marketing department or the hotel itself, perhaps with agency support, […]

Categories: NewsSocial Media

Hotel & Travel Influencers – 8 Top Tips For Deciding Who To Work With

By Kyle Dunn | September 19th, 2019

Social Media Influencers Hotels

Influencer marketing is one of the fastest growing channels, with over 92% of marketers considering it an effective form of increasing sales and brand awareness. However, with any channel, there are a number of issues that can arise when failing to properly plan and execute your influencer marketing […]

Categories: Social Media

How Hotels Can Take Advantage Of Facebook’s New Appointment Booking Tool

By Perla Gómez Di Vuolo | May 30th, 2019

Facebook

Earlier this month, during National Small Business Week in the US, Facebook announced three new features aimed at empowering small businesses. One tool, in particular, sparked our interest as being potentially useful for hoteliers; Appointment Bookings. Facebook describe the new tool as allowing “service-based businesses on Facebook and […]

Categories: NewsSocial Media
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