Content Marketing

Whatever objective you might have for creating new content, developing a strategic approach to content production and distribution is absolutely key to making it work harder for you.

Generally we follow a three step process when it comes to content marketing. Firstly we conduct a content audit so that we can discover what we’re working with. This is followed by the creation of a content strategy, to help define what’s important to your audience, where the current levels of engagement are and what the objectives should be. Then comes the creation of the content and distribution, because target audiences are best reached in a targeted way.

Through editorial calendars, publishing schedules, tone of voice guidelines, enticing copy and a multilingual approach, alongside insight from analytics, we create a cohesive strategy to ensure that content is created in a controlled and timely manner.

Content is king, but distribution is queen. And she wears the pants.

Jonathan Perelman Buzzfeed