By Joanna Ziolkowska | July 26th, 2018
As we all know, Google are constantly working on improving their products and making search results more relevant for individual queries. As some of you might have already noticed, for selected hotel-related searches, Google has begun returning results with quite an insightful graph representing room rate trends.
It is positioned after paid search and before the organic results. Here is an example we spotted for Mövenpick Ambassador Hotel Accra:
The Price and Availability Graph has been in testing for a number of months but seems to be appearing more frequently for hotel search queries. If you haven’t seen it yet, be patient. It is still in the very early stages of roll-out and Google only serves it for 2% of desktop traffic across all countries.
Users clicking on “Choose Dates” will be presented with the date picker. Whereas, clicking on a specific day opens a price module with the matching date.
As always, hotels should maintain rate parity and a competitive position to capture as much traffic and revenue as possible from the Price and Availability Graph. However, at this stage, there is nothing that we’re aware of that would help you influence the graph itself.
Google are as yet unable to report on when the graph was shown or not and it’s too early to assess the results of the test – no data is presently available regarding the impact on metasearch advertising performance or organic results. Is it going to impact impressions and Click Through Rate (CTR) for metasearch? Will it push organic results further down the page? Time will tell.
As a Google Premier Partner, we’ll continue to assess this new development and its impact on organic and paid search, including metasearch, posting an update when we’re able to determine the wider impact.
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