The 80 DAYS x Stape Partnership
As privacy regulations tighten and browsers become more restrictive, the digital landscape is changing fast. For hoteliers, this means traditional tracking setups are becoming less reliable, leaving valuable marketing data unseen.
At 80 DAYS, we’ve always believed that smarter data and insights lead to better decisions. That’s why we’re excited to announce our partnership with Stape, an industry leader in server-side tracking. This collaboration is helping our clients recover significant volumes of data that would otherwise be lost.
What Is Server-Side Tracking?
Most hotel websites still rely on client-side tracking, where a guest’s browser sends data directly to platforms such as Google Analytics or Meta Ads. With increasing privacy controls, ad blockers and cross-device limitations, a large amount of data never reaches its destination.
Server-side tracking works differently. Instead of sending data straight from the browser, it routes it through a secure server first. This gives hoteliers greater control over how data is processed and shared with platforms like Google Analytics 4, Google Ads and Meta.
Simply put, it means cleaner reporting, faster websites and a much stronger foundation for privacy compliance. Win, win, win.
Why It Matters for Hoteliers
Accurate data sits at the heart of every successful hotel marketing strategy. Without it, performance becomes guesswork and those all-important bookings are harder to track.
By moving to a server-side setup, hoteliers can reclaim data that’s often lost through traditional tracking methods. In one recent case study, a hotel client recovered 36% more pageview data in the first six weeks of implementation, giving them a much clearer view of what was driving conversions - no more guesswork!
Above is an example of a hotel website using Stape which has recovered 36% of page views from using server-side tagging
Beyond the accuracy gains, server-side tracking also helps to:
- Reduce the impact of ad blockers and browser restrictions
- Improve targeting through better first-party data
- Protect guest privacy and support GDPR requirements
- Preserve key identifiers like ad click IDs
- Boost site performance by cutting excess browser scripts
The 80 DAYS x Stape Partnership
Our partnership with Stape combines advanced technology with hands-on data expertise. Together, we deliver a fully managed Server-Side Google Tag Manager (sGTM) setup designed specifically for hotels and hotel groups.
Stape’s platform supports multiple domains and integrates seamlessly with all major analytics and advertising tools. The 80 DAYS Data Team manages the full process from setup to ongoing optimisation alongside Stape, including:
- Server configuration and event mapping
- Continuous monitoring and data auditing
- Consent Mode setup for privacy compliance
- Strategic support from our analytics specialists
The result is a smarter, more sustainable measurement framework that grows with your business.
Data That Works Harder for You
As the hospitality and travel industries evolve and AI reshapes how guests discover, book and experience hotels, data integrity has never mattered more. Server-side tracking gives hoteliers a sharper, more complete view of performance - helping your marketing work harder.
Curious to see how server-side tracking could enhance your hotel’s data accuracy and campaign performance? Contact our team at contact@eighty-days.com.