Analytics & Tracking Specialist
A vacancy has been created for an experienced Analytics & Tracking Specialist within our digital and creative agency based in Edinburgh city centre.
As a knowledgeable Analytics & Tracking Specialist, you will bring strong technical expertise in digital analytics, tracking implementation and data integrity across websites and marketing platforms. You will play a key role in ensuring our clients’ digital ecosystems are accurately measured, enabling data-driven decisions across SEO, Paid Media, CRO and wider digital marketing activity.
Being highly analytical with a strong technical mindset is essential. You will be comfortable working with data layers, tag management systems and analytics platforms, and translating complex data into actionable insights for both internal teams and clients.
In this role, you will join a profitable company specialising in the Hotel & Travel sector that prides itself on delivering high-quality digital marketing services to global hospitality brands. The successful candidate will work closely with our Digital Production and Marketing teams.
Permanent Role, Based in Edinburgh
No Recruitment Agencies Please
Main Responsibilities
- Implement and manage tracking solutions across client websites and digital platforms
- Configure and maintain analytics platforms including GA4 and other analytics tools
- Implement and manage tags through Google Tag Manager or similar tag management systems
- Design, document and maintain tracking plans and measurement frameworks
- Troubleshoot tracking issues across websites, marketing platforms and booking engines
- Implement conversion tracking for paid media campaigns across Google Ads, Microsoft Ads, Meta and other platforms
- Ensure data integrity and accuracy across reporting environments
- Support marketing teams with analytics insights to improve performance and ROI
- Build dashboards and reports to communicate performance insights to internal teams and clients
- Work with developers to implement data layers and advanced tracking solutions
- Stay up to date with developments in analytics, privacy regulations and server-side tracking
Key Skills
- Strong experience with Google Analytics 4 (GA4)
- Experience implementing and managing Google Tag Manager
- Understanding of event tracking, conversion tracking and data layer implementation
- Experience with server-side tracking or interest in learning advanced tracking frameworks
- Familiarity with Funnel.io, Looker Studio or other data visualisation tools
- Knowledge of digital marketing channels including SEO, Paid Media and CRO
- Understanding of cookie consent frameworks and privacy compliance (GDPR)
- Strong analytical skills with the ability to interpret complex data sets
- Excellent attention to detail and problem-solving ability
- Ability to communicate technical concepts clearly to non-technical stakeholders
- Experience working with hospitality, travel or e-commerce websites an advantage
- Basic knowledge of HTML, JavaScript or data layers beneficial
About Yourself
- Highly analytical with a passion for data and measurement
- Naturally curious and motivated to investigate and solve technical problems
- A strong collaborator who works well with marketing teams, developers and clients
- Self-starter with excellent organisation and time management skills
- Enthusiastic about emerging technologies, analytics innovation and digital marketing
- Comfortable managing multiple projects and prioritising tasks
- Enjoy being challenged and continuously learning
Remuneration & Perks
- Competitive salary DOE
- Bonus - based on performance
- Flexible (and extra) holidays - generous holiday allowance, including your Birthday off and receive an extra day of holiday for each year of service (up to a maximum of 7 additional days)
- Flexible working - whether you’re an early bird or a night owl, you can work the hours to suit you.
- Discounted travel - very special rates with selected clients.
- Pension scheme - a contributory pension scheme for those who have been with the company for over 3 months.
- Private Healthcare - for all employees with 1 years' service
- Childcare vouchers - exchange up to £243 a month for childcare vouchers before tax.
- Travel loans and cycle to work scheme - interest free season travel ticket loans and discounted bicycle and equipment purchase.
- City centre located offices - close to transport links, with spectacular views.
- Social events - Summer/Christmas parties, monthly social events.
- Pay day treats - on the last Friday of every month, yum!
- All the drinks - Nespresso, tea, soft drinks and mineral water. Well stocked drinks fridge with beer, wine and G&T's