How To Track Google Ad Conversions On Safari
By Edward Janson | August 30th, 2018
The digital landscape is changing and consumers are perhaps understandably a little wary of the data we hold on them. Arguably, the industry is still in a post GDPR ‘what is and isn’t ok to track’ haze, making marketer’s jobs all that more challenging. The anonymous data held within […]
Categories: Analytics • NewsLimitations of Last Click – How Hotels Can Better Understand Campaign Performance
By Joanna Ziolkowska | May 14th, 2018
With the constantly increasing number of channels and platforms where brands can engage with their audience, the discussion about attribution becomes more and more prominent. Users are more savvy and willing to research the market to make sure they get the best rate for their next hotel stay. […]
Categories: Advertising • Analytics • Digital Strategy • NewsAdvanced Analytics for Hotels
By Chris McGuire | February 15th, 2015
In November 2014, Chris McGuire (our Operations Director) had the great privilege to be asked to speak at an event at World Travel Market in London, looking at how hotels typically spend their marketing budgets and how they can ensure that they’re properly measuring the results. Here we […]
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