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Our Insights Blog

Luxury travel and hotel marketing news, views and insight from the team at 80 DAYS.

Introducing Google Analytics 4

By Edward Janson | November 11th, 2020

Google Analytics 4 Hotels

With laws such as GDPR and browsers increasingly cutting down on cookies due to a growing concern for user’s privacy, web analytics solutions that fully rely on cookies to gather data on website traffic and user behaviour, such as Google Analytics, are having to adapt. To tackle this […]

Categories: AnalyticsNews

Solved: SynXis & Google Tag Manager Tracking Issue For Hotels

By Edward Janson | December 21st, 2018

SynXis Tracking

If you are using the SynXis booking engine and Google Tag Manager (GTM) to track your conversions you may have noticed a drop in room bookings on Google Analytics from the 7th of December 2018. Here at 80 DAYS we discovered an issue with GTM where a trigger […]

Categories: AnalyticsNews

How To Track Google Ad Conversions On Safari

By Edward Janson | August 30th, 2018

Google Ad Conversions Safari

The digital landscape is changing and consumers are perhaps understandably a little wary of the data we hold on them. Arguably, the industry is still in a post GDPR ‘what is and isn’t ok to track’ haze, making marketer’s jobs all that more challenging. The anonymous data held within […]

Categories: AnalyticsNews

Limitations of Last Click – How Hotels Can Better Understand Campaign Performance

By Joanna Ziolkowska | May 14th, 2018

Limitations Last Click Analytics

With the constantly increasing number of channels and platforms where brands can engage with their audience, the discussion about attribution becomes more and more prominent. Users are more savvy and willing to research the market to make sure they get the best rate for their next hotel stay. […]

Categories: AdvertisingAnalyticsDigital StrategyNews

Advanced Analytics for Hotels

By Chris McGuire | February 15th, 2015

In November 2014, Chris McGuire (our Operations Director) had the great privilege to be asked to speak at an event at World Travel Market in London, looking at how hotels typically spend their marketing budgets and how they can ensure that they’re properly measuring the results. Here we […]

Categories: AnalyticsNews

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