Our Insights Blog

With laws such as GDPR and browsers increasingly cutting down on cookies due to a growing concern for user’s privacy, web analytics solutions that fully rely on cookies to gather data on website traffic and user behaviour, such as Google Analytics, are having to adapt. To tackle this […]

If you are using the SynXis booking engine and Google Tag Manager (GTM) to track your conversions you may have noticed a drop in room bookings on Google Analytics from the 7th of December 2018. Here at 80 DAYS we discovered an issue with GTM where a trigger […]

The digital landscape is changing and consumers are perhaps understandably a little wary of the data we hold on them. Arguably, the industry is still in a post GDPR ‘what is and isn’t ok to track’ haze, making marketer’s jobs all that more challenging. The anonymous data held within […]

With the constantly increasing number of channels and platforms where brands can engage with their audience, the discussion about attribution becomes more and more prominent. Users are more savvy and willing to research the market to make sure they get the best rate for their next hotel stay. […]