Our Insights Blog

Global smartphone usage topped 2.3bn in 2017. Based on an estimated world population of 7.6bn, that’s over 1 in 3 people who now own one. Usage figures continue to grow steadily, over a decade after the release of the original iPhone, as this chart showing smartphone users (in […]

Is my hotel website conversion good? How much traffic should my website be receiving? What are the top converting international markets? Who should I be targeting with my online advertising to achieve the highest ROI? What are the industry averages? We used our free hotel benchmarking product, 80 DAYS […]

Visitors to London are spoilt for choice when it comes to hotels. The UK’s capital had 145,930 hotel rooms to sell in 2016 and an additional 7,200 rooms are expected to be added before 2017 draws to a close, well above industry average growth according to PWC’s UK hotels […]

As part of our new 80 DAYS Benchmark service, we recently undertook a study to better understand the contribution of both direct website and OTA/FIT revenue within the London 4 and 5 star hotel markets during the last 2-3 years. Drawing comparison between June 2016 – May 2017 and June 2015 […]