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Our Insights Blog

Luxury travel and hotel marketing news, views and insight from the team at 80 DAYS.

The Mobile Booking Trends Of Luxury Hotels

By Sam Weston | March 21st, 2018

Mobile Booking Trends Luxury Hotels

Global smartphone usage topped 2.3bn in 2017. Based on an estimated world population of 7.6bn, that’s over 1 in 3 people who now own one. Usage figures continue to grow steadily, over a decade after the release of the original iPhone, as this chart showing smartphone users (in […]

Categories: BenchmarkingConversion Rate OptimisationDesignNews

Free Report: The Great Unanswered Digital Questions of Hoteliers – Traffic & Conversion

By Sam Weston | November 23rd, 2017

80 DAYS Report

Is my hotel website conversion good? How much traffic should my website be receiving? What are the top converting international markets? Who should I be targeting with my online advertising to achieve the highest ROI? What are the industry averages? We used our free hotel benchmarking product, 80 DAYS […]

Categories: BenchmarkingNews

The Luxury London Hotels Benchmark – Sept 2017

By Sam Weston | October 10th, 2017

London Benchmark Hotels

Visitors to London are spoilt for choice when it comes to hotels. The UK’s capital had 145,930 hotel rooms to sell in 2016 and an additional 7,200 rooms are expected to be added before 2017 draws to a close, well above industry average growth according to PWC’s UK hotels […]

Categories: BenchmarkingNews

Free 80 DAYS Benchmark Report – Direct Web vs. OTA Bookings, London 4/5 Star Market

By Sam Weston | July 24th, 2017

London Benchmark Report

As part of our new 80 DAYS Benchmark service, we recently undertook a study to better understand the contribution of both direct website and OTA/FIT revenue within the London 4 and 5 star hotel markets during the last 2-3 years. Drawing comparison between June 2016 – May 2017 and June 2015 […]

Categories: BenchmarkingNews
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