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Our Insights Blog

Luxury travel and hotel marketing news, views and insight from the team at 80 DAYS.

2018 Highlights Of The European Hotel Industry – London, Paris, Berlin, Amsterdam & Geneva

By 80 DAYS | January 14th, 2019

Paris Hotels

Of course, 2018 was not without it’s challenges and 2017 was always going to be a tough act to follow, but by most accounts last year was received positively for the hospitality industry in Europe. The results across our European client-base were strong and despite some uncertainty over […]

Categories: BenchmarkingCustomer StoriesNews

European Hotel Marketing Performance – October 2018 & Beyond

By 80 DAYS | November 12th, 2018

European Hotels

2017 saw the European tourism market exceed everyone’s expectations, with arrivals growing an impressive 8% to reach 671 million international visits, despite challenging market conditions. This buoyant growth is one of the reasons that we chose to open our European office in Marbella last month. Committed to helping […]

Categories: BenchmarkingNews

The Luxury Dubai Hotels Benchmark – April 2018

By Sam Weston | April 18th, 2018

Dubai Luxury Hotels

Last year we looked at MENA’s digital disruption by numbers and, with Arabian Travel Market 2018 fast approaching, we thought it would be interesting to take a look at the digital performance of Dubai 5 star hotels using data from our free hotel benchmarking service, 80 DAYS Benchmark. […]

Categories: BenchmarkingNews

The Mobile Booking Trends Of Luxury Hotels

By Sam Weston | March 21st, 2018

Mobile Booking Trends Luxury Hotels

Global smartphone usage topped 2.3bn in 2017. Based on an estimated world population of 7.6bn, that’s over 1 in 3 people who now own one. Usage figures continue to grow steadily, over a decade after the release of the original iPhone, as this chart showing smartphone users (in […]

Categories: BenchmarkingConversion Rate OptimisationDesignNews

Free Report: The Great Unanswered Digital Questions of Hoteliers – Traffic & Conversion

By Sam Weston | November 23rd, 2017

80 DAYS Report

Is my hotel website conversion good? How much traffic should my website be receiving? What are the top converting international markets? Who should I be targeting with my online advertising to achieve the highest ROI? What are the industry averages? We used our free hotel benchmarking product, 80 DAYS […]

Categories: BenchmarkingNews

The Luxury London Hotels Benchmark – Sept 2017

By Sam Weston | October 10th, 2017

London Benchmark Hotels

Visitors to London are spoilt for choice when it comes to hotels. The UK’s capital had 145,930 hotel rooms to sell in 2016 and an additional 7,200 rooms are expected to be added before 2017 draws to a close, well above industry average growth according to PWC’s UK hotels […]

Categories: BenchmarkingNews

Free 80 DAYS Benchmark Report – Direct Web vs. OTA Bookings, London 4/5 Star Market

By Sam Weston | July 24th, 2017

London Benchmark Report

As part of our new 80 DAYS Benchmark service, we recently undertook a study to better understand the contribution of both direct website and OTA/FIT revenue within the London 4 and 5 star hotel markets during the last 2-3 years. Drawing comparison between June 2016 – May 2017 and June 2015 […]

Categories: BenchmarkingNews
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