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Our Insights Blog

Luxury travel and hotel marketing news, views and insight from the team at 80 DAYS.

How Hotels Can Navigate National & Local Lockdowns

By 80 DAYS | November 4th, 2020

Hotel Restaurant Lockdown

With a regional lockdown planned for England and restrictions already in place for devolved governments, most hotels are having to quickly rethink their approach to online marketing and digital presence. In uncertain times, it’s crucial to draw on our experiences since the start of the pandemic. Here we […]

Categories: Digital StrategyNews

Free Report: A Digital Perspective On The 2020 Festive Season

By 80 DAYS | October 22nd, 2020

Festive Report

The next few months will undoubtedly be challenging for hotels and hospitality, with last minute bookings and cancellations likely as sentiment and regulations change. However, using Q4 booking data (provided by our sister company, Hotel Benchmark) alongside Google search behaviour trends, we’ve highlighted where we believe the opportunities […]

Categories: Digital StrategyNews

Free Report: Understanding Traveller Intent

By 80 DAYS | October 20th, 2020

Insight Report 3

In the third of our Cutting Through The Noise series of reports we surveyed the opinions of over 3,000 hotel guests, gaining unique insight into how they feel about travel in 2020/21. The results show where the demand for travel remains strong and the priorities for travellers today […]

Categories: Digital StrategyNews

Free Report: Adapting Marketing, Content & Brand For Hotels – Middle East Edition

By 80 DAYS | July 8th, 2020

Insight Report Hotels Middle East

In our free report, Adapting Marketing, Content & Brand For Hotels – Middle East Edition, we present the facts about COVID-19 and it’s impact upon the hospitality industry within the Middle East, as well as scenario-based brand, marketing and content strategies to help hoteliers navigate the next 3-6 months. […]

Categories: Digital StrategyNews

Free Report: Adapting Marketing, Content & Brand For Hotels

By 80 DAYS | June 26th, 2020

Insight Report 2

In the second of our Cutting Through The Noise series of reports we begin to consider scenario-based brand, marketing and content strategies to help hoteliers navigate the next 3-6 months. Analysing data from over 350 UK and European hotels (provided by our sister company, Hotel Benchmark) we give […]

Categories: Digital StrategyNews

Free Report: The Facts About COVID-19 & The Hotel Industry

By 80 DAYS | May 20th, 2020

Cutting Through The Noise

In the first of a series of reports, we cut through the noise to present the facts about COVID-19 and it’s impact upon the hospitality industry. Using data from our sister company, Hotel Benchmark, we’ve analysed hundreds of UK and European 4 and 5 star hotels alongside input […]

Categories: Digital StrategyNews

How Can Hotels Navigate The Coronavirus? [Updated]

By 80 DAYS | March 5th, 2020

Coronavirus Hotels

June 2020 Update Download our free report ‘Cutting Through The Noise – Adapting Marketing, Content & Brand For Hotels’ >> May 2020 Update Download our free report ‘Cutting Through The Noise – The Facts About COVID-19 & The Hotel Industry’ >> March 10th, 2020 Update Updated market conditions, […]

Categories: Digital StrategyNews
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