Our Insights Blog

Luxury travel and hotel marketing news, views and insight from the team at 80 DAYS.

Free Report: The Year Ahead

By 80 DAYS | January 25th, 2021

The Year Ahead 80 DAYS Report

The latest report in our Cutting Through The Noise series shares key insight from discussions with over 100 of the world’s leading hoteliers. We’ve canvassed their predictions on what we could expect to see in the coming months, while reflecting on vital learnings from 2020 and highlighting emerging […]

Categories: Digital StrategyNews

Introducing Travel Insights with Google

By Sam Weston | December 17th, 2020

Travel Insights with Google

Last week saw the launch of Travel Insights with Google; a trio of online tools aimed at helping hospitality businesses and destination marketing organisations “…reach global travelers at every stage of their journey, from dreaming about a trip to booking flights and hotels to exploring local businesses.” Hotel […]

Categories: Digital StrategyNews

Preparing for 2021 – The Hotel Marketing Trends

By Sam Weston | December 11th, 2020

Hotel Marketing Strategy 2021

When we wrote our 2020 hotel marketing trends post back in January we couldn’t have imagined the rollercoaster ahead of us. There’s never been a year like it and, we hope, never another. Throughout the pandemic 80 DAYS has sought to avoid speculation and present the facts first. […]

Categories: Digital StrategyNews

How Hotels Can Navigate National & Local Lockdowns

By 80 DAYS | November 4th, 2020

Hotel Restaurant Lockdown

With a regional lockdown planned for England and restrictions already in place for devolved governments, most hotels are having to quickly rethink their approach to online marketing and digital presence. In uncertain times, it’s crucial to draw on our experiences since the start of the pandemic. Here we […]

Categories: Digital StrategyNews

Free Report: A Digital Perspective On The 2020 Festive Season

By 80 DAYS | October 22nd, 2020

Festive Report

The next few months will undoubtedly be challenging for hotels and hospitality, with last minute bookings and cancellations likely as sentiment and regulations change. However, using Q4 booking data (provided by our sister company, Hotel Benchmark) alongside Google search behaviour trends, we’ve highlighted where we believe the opportunities […]

Categories: Digital StrategyNews

Free Report: Understanding Traveller Intent

By 80 DAYS | October 20th, 2020

Insight Report 3

In the third of our Cutting Through The Noise series of reports we surveyed the opinions of over 3,000 hotel guests, gaining unique insight into how they feel about travel in 2020/21. The results show where the demand for travel remains strong and the priorities for travellers today […]

Categories: Digital StrategyNews

Free Report: Adapting Marketing, Content & Brand For Hotels – Middle East Edition

By 80 DAYS | July 8th, 2020

Insight Report Hotels Middle East

In our free report, Adapting Marketing, Content & Brand For Hotels – Middle East Edition, we present the facts about COVID-19 and it’s impact upon the hospitality industry within the Middle East, as well as scenario-based brand, marketing and content strategies to help hoteliers navigate the next 3-6 months. […]

Categories: Digital StrategyNews

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