Our Insights Blog

Luxury travel and hotel marketing news, views and insight from the team at 80 DAYS.

How Can Hotels Navigate The Coronavirus? [Updated]

By 80 DAYS | March 5th, 2020

Coronavirus Hotels

Updated market conditions, March 10th 2020 >> Coronavirus has had an undeniable impact on international travel and the hospitality industry. In this article we look at the current trends and make some key recommendations to mitigate the impact upon your business. Industry analysts at Bernstein have attempted to […]

Categories: Digital StrategyNews

5 Actionable Hotel Marketing Trends For 2020

By Sam Weston | February 10th, 2020

Hotel Marketing Trends 2020

Another trends post. Another collection of buzzwords, laden with acronyms and conceptual discussion around what might happen. Packed with technologies and ideas that seem to be the domain of the larger groups, out of reach to the independent hotelier. Not so here. We’ve opted to take a slightly […]

Categories: Digital StrategyNews

Planning Your Food & Beverage Offering For 2020

By Carla John | February 6th, 2020

F&B Trends 2020

Food and beverage (F&B) represents one of the largest segments of the hospitality industry and is a vital component in driving ancillary revenue growth within your hotel. Hoteliers in 2020 are faced with the increasing challenge of diversifying their offering. Travellers are greatly influenced by a hotel’s F&B […]

Categories: Digital StrategyNews

A UK Hotelier’s Guide To Promotions & Pricing In 2019

By Sam Weston | March 15th, 2019

Guide To Hotel Pricing

Last month’s announcement that, after an investigation by the CMA (Competition and Markets Authority), third parties are committing to changing their selling habits was welcome news for UK hoteliers. Finally, we could be moving towards a more level playing field. However it’s important to remember that we also have […]

Categories: Digital StrategyNews

6 Digital Hospitality Trends To Watch In 2019

By Sam Weston | December 20th, 2018

Digital Hotel Trends 2019

Now that the dust has settled on 2018, our attention naturally shifts to what the year ahead will bring for the hospitality industry; what are the digital trends we simply can’t afford to ignore? Unlocking the true value of data Data as a commodity has never been more […]

Categories: Digital StrategyNews

The Ned: The Blueprint For Launching A Luxury Hotel

By 80 DAYS | June 27th, 2018

The Ned

We were delighted when Soho House & Co and The Sydell Group approached 80 DAYS in early 2016 to assist with the launch of a new 250-bedroom 5-star hotel in the heart of the city of London, with ten restaurants, extensive conference and events facilities, private member spaces, […]

Categories: Customer StoriesDigital StrategyNews

Limitations of Last Click – How Hotels Can Better Understand Campaign Performance

By Joanna Ziolkowska | May 14th, 2018

Limitations Last Click Analytics

With the constantly increasing number of channels and platforms where brands can engage with their audience, the discussion about attribution becomes more and more prominent. Users are more savvy and willing to research the market to make sure they get the best rate for their next hotel stay. […]

Categories: AdvertisingAnalyticsDigital StrategyNews

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