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Our Insights Blog

Luxury travel and hotel marketing news, views and insight from the team at 80 DAYS.

The Ned: The Blueprint For Launching A Luxury Hotel

By 80 DAYS | June 27th, 2018

The Ned

We were delighted when Soho House & Co and The Sydell Group approached 80 DAYS in early 2016 to assist with the launch of a new 250-bedroom 5-star hotel in the heart of the city of London, with ten restaurants, extensive conference and events facilities, private member spaces, […]

Categories: Customer StoriesDigital StrategyNews

Limitations of Last Click – How Hotels Can Better Understand Campaign Performance

By Joanna Ziolkowska | May 14th, 2018

Limitations Last Click Analytics

With the constantly increasing number of channels and platforms where brands can engage with their audience, the discussion about attribution becomes more and more prominent. Users are more savvy and willing to research the market to make sure they get the best rate for their next hotel stay. […]

Categories: AdvertisingAnalyticsDigital StrategyNews

What Should Be On Your Radar For 2018? Leading Hoteliers Comment On The Year Ahead

By Sam Weston | January 23rd, 2018

Hotel Marketing 2018

2018 has arrived and with it, a fresh set of challenges for hoteliers. The overwhelming consensus from those we’ve spoken to is that 2017 was a buoyant year; rates and occupancy levels all moving in the right direction. An influx of hotel technology vendors has helped moved the […]

Categories: Digital StrategyNews

Hotel Digital Marketing Strategy – 2007 vs 2017

By Jen Forster | August 18th, 2017

Hotel Digital Marketing Strategy

With over 15 years of experience in the digital marketing sector we thought it would be interesting to take a step back in time and compare how a hotel digital marketing strategy has changed. 7 key areas which have evolved during the past decade include; Mobile Experience Think […]

Categories: Digital StrategyNews
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