Our Insights Blog

Luxury travel and hotel marketing news, views and insight from the team at 80 DAYS.

Hidden Secrets of Metasearch: The 15%

By Gordon McFadyen | December 16th, 2019

Missing Metasearch Traffic

A recent study conducted by 80 DAYS identified that hotels can see anywhere between 5-15% of their total online revenue generated via Metasearch channels. In addition to this, we identified Metasearch as the best converting channel from a hotel’s online marketing mix at an average conversion rate of […]

Categories: MetasearchNews

Book on Google vs. Google Hotel Ads

By Joanna Ziolkowska | November 5th, 2019


Book on Google is a relatively new product which is garnering more and more attention from hotels. However, many hoteliers are still trying to understand how exactly this service works, whether they should sign up to it or not, and how (if at all) it would impact their […]

Categories: MetasearchNews

Google Trips Platform – How Hotels Can Make The Most Of It

By Joanna Ziolkowska | September 5th, 2019

Google Trips

With the recent release of the Google Trips platform on both mobile and desktop, users have been provided with [almost] everything they need to plan their next trip in a single and unified online experience. This new feature can be found via Search or by visiting Users […]

Categories: AdvertisingMetasearchNews

The Rapid Rise of Hotel Metasearch – 2019 & Beyond

By Chris McGuire | July 30th, 2019

Hotel Metasearch

A growing trend within digital marketing for the hotel industry, metasearch advertising has seen an especially rapid rise during the last 12 months. For many 80 DAYS clients it now contributes up to 15% of their total online revenue. As we move into the second half of 2019, […]

Categories: MetasearchNews

A New Look for Google’s Hotel Search Results

By 80 DAYS | November 1st, 2018


Over the past few months, Google has been experimenting with different layouts and design for hotel search results and as of October 29th it looks like they have rolled out a new design for this service. The new design still shows a map of hotels in your desired […]

Categories: MetasearchNewsSearch Engine Optimisation

Google Testing Price And Availability Graph In Hotel Search Results

By Joanna Ziolkowska | July 26th, 2018


As we all know, Google are constantly working on improving their products and making search results more relevant for individual queries. As some of you might have already noticed, for selected hotel-related searches, Google has begun returning results with quite an insightful graph representing room rate trends. It […]

Categories: MetasearchNewsSearch Engine Optimisation

4 Reasons Hotel Metasearch Should Be Part Of Your Distribution Strategy

By 80 DAYS | May 1st, 2017

Hotel Metasearch

While we agree that competing on rate alone shouldn’t be the only focus of your hotels marketing efforts, it’s certainly a big factor in the purchasing decision of your guests. When they can so easily compare prices from OTAs (Online Travel Agents) on metasearch channels like TripAdvisor, Google Hotel […]

Categories: MetasearchNews

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