Our Insights Blog

A recent study conducted by 80 DAYS identified that hotels can see anywhere between 5-15% of their total online revenue generated via Metasearch channels. In addition to this, we identified Metasearch as the best converting channel from a hotel’s online marketing mix at an average conversion rate of […]

Book on Google is a relatively new product which is garnering more and more attention from hotels. However, many hoteliers are still trying to understand how exactly this service works, whether they should sign up to it or not, and how (if at all) it would impact their […]

With the recent release of the Google Trips platform on both mobile and desktop, users have been provided with [almost] everything they need to plan their next trip in a single and unified online experience. This new feature can be found via Search or by visiting www.google.com/travel. Users […]

A growing trend within digital marketing for the hotel industry, metasearch advertising has seen an especially rapid rise during the last 12 months. For many 80 DAYS clients it now contributes up to 15% of their total online revenue. As we move into the second half of 2019, […]

Over the past few months, Google has been experimenting with different layouts and design for hotel search results and as of October 29th it looks like they have rolled out a new design for this service. The new design still shows a map of hotels in your desired […]

As we all know, Google are constantly working on improving their products and making search results more relevant for individual queries. As some of you might have already noticed, for selected hotel-related searches, Google has begun returning results with quite an insightful graph representing room rate trends. It […]

While we agree that competing on rate alone shouldn’t be the only focus of your hotels marketing efforts, it’s certainly a big factor in the purchasing decision of your guests. When they can so easily compare prices from OTAs (Online Travel Agents) on metasearch channels like TripAdvisor, Google Hotel […]