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Luxury travel and hotel marketing news, views and insight from the team at 80 DAYS.

The Rapid Rise of Hotel Metasearch – 2019 & Beyond

By Chris McGuire | July 30th, 2019

Hotel Metasearch

A growing trend within digital marketing for the hotel industry, metasearch advertising has seen an especially rapid rise during the last 12 months. For many 80 DAYS clients it now contributes up to 15% of their total online revenue. As we move into the second half of 2019, […]

Categories: MetasearchNews

A New Look for Google’s Hotel Search Results

By 80 DAYS | November 1st, 2018

Google

Over the past few months, Google has been experimenting with different layouts and design for hotel search results and as of October 29th it looks like they have rolled out a new design for this service. The new design still shows a map of hotels in your desired […]

Categories: MetasearchNewsSearch Engine Optimisation

Google Testing Price And Availability Graph In Hotel Search Results

By Joanna Ziolkowska | July 26th, 2018

Google

As we all know, Google are constantly working on improving their products and making search results more relevant for individual queries. As some of you might have already noticed, for selected hotel-related searches, Google has begun returning results with quite an insightful graph representing room rate trends. It […]

Categories: MetasearchNewsSearch Engine Optimisation

4 Reasons Hotel Metasearch Should Be Part Of Your Distribution Strategy

By 80 DAYS | May 1st, 2017

Hotel Metasearch

While we agree that competing on rate alone shouldn’t be the only focus of your hotels marketing efforts, it’s certainly a big factor in the purchasing decision of your guests. When they can so easily compare prices from OTAs (Online Travel Agents) on metasearch channels like TripAdvisor, Google Hotel […]

Categories: MetasearchNews
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