Our Insights Blog

Over the past few months, Google has been experimenting with different layouts and design for hotel search results and as of October 29th it looks like they have rolled out a new design for this service. The new design still shows a map of hotels in your desired […]

As we all know, Google are constantly working on improving their products and making search results more relevant for individual queries. As some of you might have already noticed, for selected hotel-related searches, Google has begun returning results with quite an insightful graph representing room rate trends. It […]

While we agree that competing on rate alone shouldn’t be the only focus of your hotels marketing efforts, it’s certainly a big factor in the purchasing decision of your guests. When they can so easily compare prices from OTAs (Online Travel Agents) on metasearch channels like TripAdvisor, Google Hotel […]