Our Insights Blog

Luxury travel and hotel marketing news, views and insight from the team at 80 DAYS.

Google Adwords announces major change to trademark policy in sponsored search

By Occupancy Marketing | August 5th, 2010

On Wednesday 4th August, Google announced an important change to its policy on trademark usage in paid search advertising in the UK, Ireland and Canada. The change already applies to Google US search. The change in policy, which will take effect from the 14th September 2010, will allow advertisers […]

Categories: News

Interactive Hotel Marketing from a Single Source in Europe

By Occupancy Marketing | January 28th, 2010

h2c consulting and Occupancy Marketing Enter Strategic Partnership Focusing on Hotel Web Site Strategies and Performance Optimization The strategic partnership between U.K.-based Occupancy Marketing and h2c consulting, headquartered in Dusseldorf, Germany, expands h2c’s expertise in the area of Search Engine Marketing and Search Engine Optimization. Concurrently, Occupancy Marketing […]

Categories: News

Occupancy Marketing is AdWords Qualified

By Occupancy Marketing | May 28th, 2009

Occupancy Marketing is an official Google Adwords Qualified Company. What does AdWords Qualification mean for Occupancy Marketing? The qualification signifies our expertise in running and maintaining paid search campaigns on Google and that we are running these campaigns successfully for our current clients. Paid search marketing is now a […]

Categories: News

Online Marketing Tips for a Recession

By Occupancy Marketing | December 1st, 2008

Occupancy Marketing, the Edinburgh based Internet Marketing Services Company specialising in the hotel and leisure sector, provide the ‘top 10’ online marketing tips for surviving the recession. The UK Hotel industry is currently witnessing the signs of a recession and this is likely to last throughout 2009 and […]

Categories: News 2008 Web Awards

By Scott Mullins | August 6th, 2008

Occupancy Marketing has won the best Digital Marketing Campaign at the inaugural Caterer & Hotelkeeper Awards. The campaign was focused on our work with The Town House Collection over a 12 month period. Congratulations also go to The Gleneagles Hotel, another client who won the Best Independent Hotel […]

Categories: News

Website Benchmarking

By Occupancy Marketing | August 1st, 2008

What yardsticks can hoteliers use to benchmark Website performance? Benchmarking the performance of a Web site can be challenging. Web analytics, the term given to the behaviour of Web site visitors has no industry standard, one package may record markedly different visitor numbers to another. So how do […]

Categories: News

Increasing online bookings and conversions

By Occupancy Marketing | July 27th, 2008

How do you increase the online bookings of your hotel or tourism Web site? Occupancy Marketing looks at some practice ideas to increase online booking rates. Your Web site can be viewed as your shop window to the world. Are you maximising the return from your shop window? […]

Categories: News


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