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Our Insights Blog

Luxury travel and hotel marketing news, views and insight from the team at 80 DAYS.

Why Your Hotel Should Be Using IGTV

By Perla Gómez Di Vuolo | July 31st, 2018

IGTV

Mark Zuckerberg is the richest he has ever been after the launch of IGTV, Instagram’s brand-new video app that helped the popular platform hit 1 billion users. Here is what you need to know about the Instagram’s new “YouTube”. Quoting Zuckerberg, IGTV is “a new app designed for […]

Categories: NewsSocial Media

80 DAYS and The Royal Crescent Hotel & Spa Shortlisted in Travolution Awards 2018

By 80 DAYS | July 26th, 2018

We’re delighted to announce that our work with The Royal Crescent Hotel & Spa, an iconic 5-star hotel and spa in Bath, has been shortlisted in the 2018 Travolution Awards within the ‘Best Launch Campaign’ category. See the full shortlist here. In 2017, after major refurbishment, The Royal […]

Categories: BrandingNews

Google Testing Price And Availability Graph In Hotel Search Results

By Joanna Ziolkowska | July 26th, 2018

Google

As we all know, Google are constantly working on improving their products and making search results more relevant for individual queries. As some of you might have already noticed, for selected hotel-related searches, Google has begun returning results with quite an insightful graph representing room rate trends. It […]

Categories: MetasearchNewsSearch Engine Optimisation

How Red Carnation Hotels Used Audience Sharing to Improve SEM Engagement

By Gordon McFadyen | June 29th, 2018

Milestone Hotel London

Red Carnation Hotels are a collection of 17 award-winning, family owned and run, boutique hotels located in the UK, Ireland, South Africa, Switzerland and the USA. Headquartered in London, the collection enjoys considerable success in the city’s competitive luxury market, with the top 3 ranked London hotels on TripAdvisor being Red […]

Categories: AdvertisingCustomer StoriesNews

The Ned: The Blueprint For Launching A Luxury Hotel

By 80 DAYS | June 27th, 2018

The Ned

We were delighted when Soho House & Co and The Sydell Group approached 80 DAYS in early 2016 to assist with the launch of a new 250-bedroom 5-star hotel in the heart of the city of London, with ten restaurants, extensive conference and events facilities, private member spaces, […]

Categories: Customer StoriesDigital StrategyNews

A Hotel Or A Destination? Changing Perceptions Of The Royal Crescent Hotel & Spa

By 80 DAYS | May 31st, 2018

The Royal Crescent Hotel & Spa

The Royal Crescent Hotel & Spa is an iconic property with a rich history; a 5 star hotel and spa just minutes from the historic centre of Bath. A longstanding client of 80 DAYS, we’ve had the pleasure of working with them since May 2013, helping with a […]

Categories: BrandingCustomer StoriesNews

Limitations of Last Click – How Hotels Can Better Understand Campaign Performance

By Joanna Ziolkowska | May 14th, 2018

Limitations Last Click Analytics

With the constantly increasing number of channels and platforms where brands can engage with their audience, the discussion about attribution becomes more and more prominent. Users are more savvy and willing to research the market to make sure they get the best rate for their next hotel stay. […]

Categories: AdvertisingAnalyticsDigital StrategyNews
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