Our Insights Blog

Another trends post. Another collection of buzzwords, laden with acronyms and conceptual discussion around what might happen. Packed with technologies and ideas that seem to be the domain of the larger groups, out of reach to the independent hotelier. Not so here. We’ve opted to take a slightly […]

Food and beverage (F&B) represents one of the largest segments of the hospitality industry and is a vital component in driving ancillary revenue growth within your hotel. Hoteliers in 2020 are faced with the increasing challenge of diversifying their offering. Travellers are greatly influenced by a hotel’s F&B […]

Commonly misunderstood, Google’s local search algorithm is a beast unto itself and performs very differently from its counterpart, the organic search algorithm. The local algorithm refers to everything that comes together to form the ‘three/four-pack’. These are the top results that are shown to you when you do […]

A recent study conducted by 80 DAYS identified that hotels can see anywhere between 5-15% of their total online revenue generated via Metasearch channels. In addition to this, we identified Metasearch as the best converting channel from a hotel’s online marketing mix at an average conversion rate of […]

Promoted Hotels Ad placements are being reintroduced by Google in Q4 2019. Promoted Hotel ads are different to hotel ads as Promoted Hotel Ads aims to increase the prominence of a hotel on destination searches. The format will be similar to the Promoted Hotel Ads we saw earlier […]

Social media has become a vital component of a comprehensive hotel marketing strategy but it’s often challenging to allocate resource to maintain, grow and engage your social following. Typically managed by an individual or small team within a marketing department or the hotel itself, perhaps with agency support, […]