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Our Insights Blog

Luxury travel and hotel marketing news, views and insight from the team at 80 DAYS.

Say Goodbye To Facebook Ad Set Budgets (Again)

By Kyle Dunn | February 18th, 2020

Hotels Facebook Campaign Optimisation

Facebook has announced that as of the end of February 2020, ad set budgets will be disappearing once and for all – to be replaced by Campaign Budget Optimisation. While Facebook has announced this before (back in February 2019), it looks like they mean business this time round, […]

Categories: NewsSocial Media

5 Actionable Hotel Marketing Trends For 2020

By Sam Weston | February 10th, 2020

Hotel Marketing Trends 2020

Another trends post. Another collection of buzzwords, laden with acronyms and conceptual discussion around what might happen. Packed with technologies and ideas that seem to be the domain of the larger groups, out of reach to the independent hotelier. Not so here. We’ve opted to take a slightly […]

Categories: Digital StrategyNews

Planning Your Food & Beverage Offering For 2020

By Carla John | February 6th, 2020

F&B Trends 2020

Food and beverage (F&B) represents one of the largest segments of the hospitality industry and is a vital component in driving ancillary revenue growth within your hotel. Hoteliers in 2020 are faced with the increasing challenge of diversifying their offering. Travellers are greatly influenced by a hotel’s F&B […]

Categories: Digital StrategyNews

Explaining Google’s Local Search Algorithm For Hotels

By Siobhan McMorran | February 4th, 2020

Local Search Hotels

Commonly misunderstood, Google’s local search algorithm is a beast unto itself and performs very differently from its counterpart, the organic search algorithm. The local algorithm refers to everything that comes together to form the ‘three/four-pack’. These are the top results that are shown to you when you do […]

Categories: NewsSearch Engine Optimisation

Hidden Secrets of Metasearch: The 15%

By Gordon McFadyen | December 16th, 2019

Missing Metasearch Traffic

A recent study conducted by 80 DAYS identified that hotels can see anywhere between 5-15% of their total online revenue generated via Metasearch channels. In addition to this, we identified Metasearch as the best converting channel from a hotel’s online marketing mix at an average conversion rate of […]

Categories: MetasearchNews

Google Promoted Hotels Ads Return

By Patrick Feeney | November 26th, 2019

Google

Promoted Hotels Ad placements are being reintroduced by Google in Q4 2019. Promoted Hotel ads are different to hotel ads as Promoted Hotel Ads aims to increase the prominence of a hotel on destination searches. The format will be similar to the Promoted Hotel Ads we saw earlier […]

Categories: AdvertisingNews

A Hotelier’s Guide To Social Media

By 80 DAYS | November 21st, 2019

Hotel Social Media

Social media has become a vital component of a comprehensive hotel marketing strategy but it’s often challenging to allocate resource to maintain, grow and engage your social following. Typically managed by an individual or small team within a marketing department or the hotel itself, perhaps with agency support, […]

Categories: NewsSocial Media
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