Our Insights Blog

80 DAYS are pleased to announce that Chris McGuire, a Managing Partner in our agency, has officially joined HSMAI Europe’s Marketing Advisory Board. Chris joins the board alongside some of the hotel industry’s leading figures from organisations including Movenpick Hotels, Kempinski Hotels, TripAdvisor and Google to name a […]

We are absolutely delighted to announce that 80 DAYS has won The Queen’s Award for Enterprise in International Trade 2019. Now in their 53rd year, the Queen’s Awards for Enterprise are the most prestigious business awards in the country and are personally approved by Her Majesty. The Award […]

At 2019’s HSMAI ROC & DOC conference, 80 DAYS’ Chris McGuire hosted a series of roundtable discussions about the challenges and opportunities for hotels to drive direct bookings. The discussions involved not only staff from hotels’ marketing and revenue teams, but also from suppliers, consultants and metasearch channels. […]

Last month’s announcement that, after an investigation by the CMA (Competition and Markets Authority), third parties are committing to changing their selling habits was welcome news for UK hoteliers. Finally, we could be moving towards a more level playing field. However it’s important to remember that we also have […]

We all know by now what Facebook is and how to post on Instagram. But are we fully aware of the benefits of social media channels? Many hotels have a strong presence on social media but are not sure about how to better leverage it’s full potential to […]

Of course, 2018 was not without it’s challenges and 2017 was always going to be a tough act to follow, but by most accounts last year was received positively for the hospitality industry in Europe. The results across our European client-base were strong and despite some uncertainty over […]