Our Insights Blog

Luxury travel and hotel marketing news, views and insight from the team at 80 DAYS.

Limitations of Last Click – How Hotels Can Better Understand Campaign Performance

By Joanna Ziolkowska | May 14th, 2018

Limitations Last Click Analytics

With the constantly increasing number of channels and platforms where brands can engage with their audience, the discussion about attribution becomes more and more prominent. Users are more savvy and willing to research the market to make sure they get the best rate for their next hotel stay. […]

Categories: AdvertisingAnalyticsDigital StrategyNews

How Hoteliers Can Win the Upsell Gamble with Perfect Timing

By 80 DAYS | April 24th, 2018

Hotel Upsell Timing

As an industry we focus a lot of our attention on the direct revenue generated by a hotel website and rightly so. But as we all know, unlike most online purchases, the transaction doesn’t end with the booking. To better understand the upsell potential before a guest’s stay […]

Categories: News

80 DAYS Stay Golden – Retains Investors In People Gold Status

By 80 DAYS | April 20th, 2018

Investors In People Gold

We are pleased to announce that 80 DAYS has retained our Investors In People Gold status, having held the accreditation since 2015. At 80 DAYS we take our culture seriously (well, not too seriously). An open, inclusive environment where our team can thrive is a key mandate of […]

Categories: News

The Luxury Dubai Hotels Benchmark – April 2018

By Sam Weston | April 18th, 2018

Dubai Luxury Hotels

Last year we looked at MENA’s digital disruption by numbers and, with Arabian Travel Market 2018 fast approaching, we thought it would be interesting to take a look at the digital performance of Dubai 5 star hotels using data from our free hotel benchmarking service, 80 DAYS Benchmark. […]

Categories: News

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