Our Insights Blog

Promoted Hotels Ad placements are being reintroduced by Google in Q4 2019. Promoted Hotel ads are different to hotel ads as Promoted Hotel Ads aims to increase the prominence of a hotel on destination searches. The format will be similar to the Promoted Hotel Ads we saw earlier […]

Social media has become a vital component of a comprehensive hotel marketing strategy but it’s often challenging to allocate resource to maintain, grow and engage your social following. Typically managed by an individual or small team within a marketing department or the hotel itself, perhaps with agency support, […]

Book on Google is a relatively new product which is garnering more and more attention from hotels. However, many hoteliers are still trying to understand how exactly this service works, whether they should sign up to it or not, and how (if at all) it would impact their […]

In April 2019 Google released a survey to a select number of business owners that had a Google My Business (GMB) listing. The survey highlighted Google’s intent to monetise elements of a GMB listing by giving those who had received the survey a list of features and asking […]

Over the past few weeks, the travel industry has been rocked by some high impact shock announcements. First came the news that the Malvern Group, parent company to the LateRooms and Superbreaks brands, was going into administration. Then came the demise of Amoma.com. While this is obviously sad […]

In August 2019, Google announced average position would be retired as a metric, leaving a number of advertisers puzzled as to how they would effectively manage their adverts positions and click costs. But what does this mean for hotel marketing? Generally speaking, if two adverts competing against each […]