Our Insights Blog

Luxury travel and hotel marketing news, views and insight from the team at 80 DAYS.

Introducing Our Booking Engine Insights Report

By Edward Janson | January 26th, 2021

Hotel Booking Engine Insights Report

Tracking technologies such as Google Analytics enable hotels to gain significant insight into website visitor behaviour that with proper analysis can help strategise marketing efforts. However, in many cases essential booking engine data is ignored. Not so at 80 DAYS, where we have developed a ‘Booking Engine Insights’ […]

Categories: AnalyticsNews

IOS 14 – What It Means For Your Hotel’s Social Advertising Attribution

By Kyle Dunn | January 25th, 2021

Hotel Social Advertising iOS 14

In the second of two articles, we discuss the impact of Apple’s iOS 14 on your hotel’s social advertising attribution. See also part 1: ‘How iOS 14 will affect your hotel’s social advertising‘. The introduction of IOS 14 has meant a lot of changes for social advertisers in […]

Categories: AnalyticsNewsSocial Media

IOS 14 – How The Update Will Affect Your Hotel’s Social Advertising

By Kyle Dunn | January 25th, 2021

Hotel Social Advertising iOS 14

In the first of two articles, we discuss the impact of Apple’s iOS 14 on your hotel’s social advertising. See also part 2: ‘iOS 14 – what it means for your hotel’s social advertising attribution‘. The impending IOS 14 updates from Apple could spell trouble for advertisers across […]

Categories: AnalyticsNewsSocial Media

Free Report: The Year Ahead

By 80 DAYS | January 25th, 2021

The Year Ahead 80 DAYS Report

The latest report in our Cutting Through The Noise series shares key insight from discussions with over 100 of the world’s leading hoteliers. We’ve canvassed their predictions on what we could expect to see in the coming months, while reflecting on vital learnings from 2020 and highlighting emerging […]

Categories: Digital StrategyNews

Introducing Travel Insights with Google

By Sam Weston | December 17th, 2020

Travel Insights with Google

Last week saw the launch of Travel Insights with Google; a trio of online tools aimed at helping hospitality businesses and destination marketing organisations “…reach global travelers at every stage of their journey, from dreaming about a trip to booking flights and hotels to exploring local businesses.” Hotel […]

Categories: Digital StrategyNews

Preparing for 2021 – The Hotel Marketing Trends

By Sam Weston | December 11th, 2020

Hotel Marketing Strategy 2021

When we wrote our 2020 hotel marketing trends post back in January we couldn’t have imagined the rollercoaster ahead of us. There’s never been a year like it and, we hope, never another. Throughout the pandemic 80 DAYS has sought to avoid speculation and present the facts first. […]

Categories: Digital StrategyNews

Independent Hotels See Significant Shift to Booking Direct During Pandemic

By 80 DAYS | December 9th, 2020

OTA vs. Direct Channel Distribution

EDINBURGH, December 9th, 2020 – Digital and creative marketing agency 80 DAYS present findings from a study into the distribution patterns of independent hotels during the global Coronavirus pandemic. – A new study into the online distribution of independent hotels has unearthed an apparent shift in the purchasing […]

Categories: News

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