Limitations of Last Click – How Hotels Can Better Understand Campaign Performance
By Joanna Ziolkowska | May 14th, 2018
With the constantly increasing number of channels and platforms where brands can engage with their audience, the discussion about attribution becomes more and more prominent. Users are more savvy and willing to research the market to make sure they get the best rate for their next hotel stay. […]
Categories: Advertising • Analytics • Digital Strategy • NewsHow Hoteliers Can Win the Upsell Gamble with Perfect Timing
By 80 DAYS | April 24th, 2018
As an industry we focus a lot of our attention on the direct revenue generated by a hotel website and rightly so. But as we all know, unlike most online purchases, the transaction doesn’t end with the booking. To better understand the upsell potential before a guest’s stay […]
Categories: News80 DAYS Stay Golden – Retains Investors In People Gold Status
By 80 DAYS | April 20th, 2018
We are pleased to announce that 80 DAYS has retained our Investors In People Gold status, having held the accreditation since 2015. At 80 DAYS we take our culture seriously (well, not too seriously). An open, inclusive environment where our team can thrive is a key mandate of […]
Categories: NewsThe Luxury Dubai Hotels Benchmark – April 2018
By Sam Weston | April 18th, 2018
Last year we looked at MENA’s digital disruption by numbers and, with Arabian Travel Market 2018 fast approaching, we thought it would be interesting to take a look at the digital performance of Dubai 5 star hotels using data from our free hotel benchmarking service, 80 DAYS Benchmark. […]
Categories: News
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