Our Insights Blog

In the third of our Cutting Through The Noise series of reports we surveyed the opinions of over 3,000 hotel guests, gaining unique insight into how they feel about travel in 2020/21. The results show where the demand for travel remains strong and the priorities for travellers today […]

Fundamentally, two key metrics determine the success of a hotel website; how much relevant traffic it receives and the rate at which it converts visitors to make a booking, often referred to as the look-to-book ratio or conversion rate. Increase either, ideally both, and you should see a […]

Since the start of the pandemic, it’s clear that city-based hoteliers have been hit hardest, fuelled by a significant drop in corporate travel along with largescale conferences and events moving online. Indeed, during the recent (virtual) Annual Hotel Conference, STR highlighted that occupancy levels for the week ending […]

In our free report, Adapting Marketing, Content & Brand For Hotels – Middle East Edition, we present the facts about COVID-19 and it’s impact upon the hospitality industry within the Middle East, as well as scenario-based brand, marketing and content strategies to help hoteliers navigate the next 3-6 months. […]

In the second of our Cutting Through The Noise series of reports we begin to consider scenario-based brand, marketing and content strategies to help hoteliers navigate the next 3-6 months. Analysing data from over 350 UK and European hotels (provided by our sister company, Hotel Benchmark) we give […]

In the first of a series of reports, we cut through the noise to present the facts about COVID-19 and it’s impact upon the hospitality industry. Using data from our sister company, Hotel Benchmark, we’ve analysed hundreds of UK and European 4 and 5 star hotels alongside input […]