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Our Insights Blog

Luxury travel and hotel marketing news, views and insight from the team at 80 DAYS.

Free Report: A Digital Perspective On The 2020 Festive Season

By 80 DAYS | October 22nd, 2020

Festive Report

The next few months will undoubtedly be challenging for hotels and hospitality, with last minute bookings and cancellations likely as sentiment and regulations change. However, using Q4 booking data (provided by our sister company, Hotel Benchmark) alongside Google search behaviour trends, we’ve highlighted where we believe the opportunities […]

Categories: Digital StrategyNews

Free Report: Understanding Traveller Intent

By 80 DAYS | October 20th, 2020

Insight Report 3

In the third of our Cutting Through The Noise series of reports we surveyed the opinions of over 3,000 hotel guests, gaining unique insight into how they feel about travel in 2020/21. The results show where the demand for travel remains strong and the priorities for travellers today […]

Categories: Digital StrategyNews

What Is The Average Hotel Website Conversion Rate?

By 80 DAYS | October 14th, 2020

Hotel Website Conversion Rate

Fundamentally, two key metrics determine the success of a hotel website; how much relevant traffic it receives and the rate at which it converts visitors to make a booking, often referred to as the look-to-book ratio or conversion rate. Increase either, ideally both, and you should see a […]

Categories: Conversion Rate OptimisationNews

Spotlight on London Hotels – Website Traffic & Booking Trends

By 80 DAYS | October 9th, 2020

London Benchmark Hotels

Since the start of the pandemic, it’s clear that city-based hoteliers have been hit hardest, fuelled by a significant drop in corporate travel along with largescale conferences and events moving online. Indeed, during the recent (virtual) Annual Hotel Conference, STR highlighted that occupancy levels for the week ending […]

Categories: BenchmarkingNews

Free Report: Adapting Marketing, Content & Brand For Hotels – Middle East Edition

By 80 DAYS | July 8th, 2020

Insight Report Hotels Middle East

In our free report, Adapting Marketing, Content & Brand For Hotels – Middle East Edition, we present the facts about COVID-19 and it’s impact upon the hospitality industry within the Middle East, as well as scenario-based brand, marketing and content strategies to help hoteliers navigate the next 3-6 months. […]

Categories: Digital StrategyNews

Free Report: Adapting Marketing, Content & Brand For Hotels

By 80 DAYS | June 26th, 2020

Insight Report 2

In the second of our Cutting Through The Noise series of reports we begin to consider scenario-based brand, marketing and content strategies to help hoteliers navigate the next 3-6 months. Analysing data from over 350 UK and European hotels (provided by our sister company, Hotel Benchmark) we give […]

Categories: Digital StrategyNews

Free Report: The Facts About COVID-19 & The Hotel Industry

By 80 DAYS | May 20th, 2020

Cutting Through The Noise

In the first of a series of reports, we cut through the noise to present the facts about COVID-19 and it’s impact upon the hospitality industry. Using data from our sister company, Hotel Benchmark, we’ve analysed hundreds of UK and European 4 and 5 star hotels alongside input […]

Categories: Digital StrategyNews
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