Our Insights Blog

In the second of two articles, we discuss the impact of Apple’s iOS 14 on your hotel’s social advertising attribution. See also part 1: ‘How iOS 14 will affect your hotel’s social advertising‘. The introduction of IOS 14 has meant a lot of changes for social advertisers in […]

In the first of two articles, we discuss the impact of Apple’s iOS 14 on your hotel’s social advertising. See also part 2: ‘iOS 14 – what it means for your hotel’s social advertising attribution‘. The impending IOS 14 updates from Apple could spell trouble for advertisers across […]

The latest report in our Cutting Through The Noise series shares key insight from discussions with over 100 of the world’s leading hoteliers. We’ve canvassed their predictions on what we could expect to see in the coming months, while reflecting on vital learnings from 2020 and highlighting emerging […]

Last week saw the launch of Travel Insights with Google; a trio of online tools aimed at helping hospitality businesses and destination marketing organisations “…reach global travelers at every stage of their journey, from dreaming about a trip to booking flights and hotels to exploring local businesses.” Hotel […]

When we wrote our 2020 hotel marketing trends post back in January we couldn’t have imagined the rollercoaster ahead of us. There’s never been a year like it and, we hope, never another. Throughout the pandemic 80 DAYS has sought to avoid speculation and present the facts first. […]

EDINBURGH, December 9th, 2020 – Digital and creative marketing agency 80 DAYS present findings from a study into the distribution patterns of independent hotels during the global Coronavirus pandemic. – A new study into the online distribution of independent hotels has unearthed an apparent shift in the purchasing […]