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Our Insights Blog

Luxury travel and hotel marketing news, views and insight from the team at 80 DAYS.

Hidden Secrets of Metasearch: The 15%

By Gordon McFadyen | December 16th, 2019

Missing Metasearch Traffic

A recent study conducted by 80 DAYS identified that hotels can see anywhere between 5-15% of their total online revenue generated via Metasearch channels. In addition to this, we identified Metasearch as the best converting channel from a hotel’s online marketing mix at an average conversion rate of […]

Categories: MetasearchNews

Google Promoted Hotels Ads Return

By Patrick Feeney | November 26th, 2019

Google

Promoted Hotels Ad placements are being reintroduced by Google in Q4 2019. Promoted Hotel ads are different to hotel ads as Promoted Hotel Ads aims to increase the prominence of a hotel on destination searches. The format will be similar to the Promoted Hotel Ads we saw earlier […]

Categories: AdvertisingNews

A Hotelier’s Guide To Social Media

By 80 DAYS | November 21st, 2019

Hotel Social Media

Social media has become a vital component of a comprehensive hotel marketing strategy but it’s often challenging to allocate resource to maintain, grow and engage your social following. Typically managed by an individual or small team within a marketing department or the hotel itself, perhaps with agency support, […]

Categories: NewsSocial Media

Book on Google vs. Google Hotel Ads

By Joanna Ziolkowska | November 5th, 2019

Google

Book on Google is a relatively new product which is garnering more and more attention from hotels. However, many hoteliers are still trying to understand how exactly this service works, whether they should sign up to it or not, and how (if at all) it would impact their […]

Categories: MetasearchNews

The 20 Potential New Features of Google My Business

By Siobhan McMorran | October 15th, 2019

Google My Business New Features

In April 2019 Google released a survey to a select number of business owners that had a Google My Business (GMB) listing. The survey highlighted Google’s intent to monetise elements of a GMB listing by giving those who had received the survey a list of features and asking […]

Categories: NewsSearch Engine Optimisation

LateRooms, Amoma, Thomas Cook & The Ever-Changing Face Of Travel Booking

By Chris McGuire | September 26th, 2019

Changing Face of Travel

Over the past few weeks, the travel industry has been rocked by some high impact shock announcements. First came the news that the Malvern Group, parent company to the LateRooms and Superbreaks brands, was going into administration. Then came the demise of Amoma.com. While this is obviously sad […]

Categories: News

Goodbye Average Position, Hello Smart Bidding!

By Gordon McFadyen | September 24th, 2019

Google

In August 2019, Google announced average position would be retired as a metric, leaving a number of advertisers puzzled as to how they would effectively manage their adverts positions and click costs. But what does this mean for hotel marketing? Generally speaking, if two adverts competing against each […]

Categories: AdvertisingNews
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