Our Insights Blog

In the middle of a massive and growing Coronavirus pandemic, social media has become more important than ever to the general public and brands looking to interact with their audience. With soft quarantines in place, Facebook, Twitter, Instagram and other platforms are taking on an entirely new role […]

As a business so invested in hospitality, we’ve been keeping a very close eye on the industry impact of Coronavirus. What’s become very apparent is the deeply ingrained passion and resilience of hoteliers and the travel industry as a whole. We’ve been working closely with our clients to […]

Updated market conditions, March 10th 2020 >> Coronavirus has had an undeniable impact on international travel and the hospitality industry. In this article we look at the current trends and make some key recommendations to mitigate the impact upon your business. Industry analysts at Bernstein have attempted to […]

Facebook has announced that as of the end of February 2020, ad set budgets will be disappearing once and for all – to be replaced by Campaign Budget Optimisation. While Facebook has announced this before (back in February 2019), it looks like they mean business this time round, […]

Another trends post. Another collection of buzzwords, laden with acronyms and conceptual discussion around what might happen. Packed with technologies and ideas that seem to be the domain of the larger groups, out of reach to the independent hotelier. Not so here. We’ve opted to take a slightly […]

Food and beverage (F&B) represents one of the largest segments of the hospitality industry and is a vital component in driving ancillary revenue growth within your hotel. Hoteliers in 2020 are faced with the increasing challenge of diversifying their offering. Travellers are greatly influenced by a hotel’s F&B […]