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Luxury travel and hotel marketing news, views and insight from the team at 80 DAYS.

Book on Google vs. Google Hotel Ads

By Joanna Ziolkowska | November 5th, 2019

Google

Book on Google is a relatively new product which is garnering more and more attention from hotels. However, many hoteliers are still trying to understand how exactly this service works, whether they should sign up to it or not, and how (if at all) it would impact their […]

Categories: MetasearchNews

The 20 Potential New Features of Google My Business

By Siobhan McMorran | October 15th, 2019

Google My Business New Features

In April 2019 Google released a survey to a select number of business owners that had a Google My Business (GMB) listing. The survey highlighted Google’s intent to monetise elements of a GMB listing by giving those who had received the survey a list of features and asking […]

Categories: NewsSearch Engine Optimisation

LateRooms, Amoma, Thomas Cook & The Ever-Changing Face Of Travel Booking

By Chris McGuire | September 26th, 2019

Changing Face of Travel

Over the past few weeks, the travel industry has been rocked by some high impact shock announcements. First came the news that the Malvern Group, parent company to the LateRooms and Superbreaks brands, was going into administration. Then came the demise of Amoma.com. While this is obviously sad […]

Categories: News

Goodbye Average Position, Hello Smart Bidding!

By Gordon McFadyen | September 24th, 2019

Google

In August 2019, Google announced average position would be retired as a metric, leaving a number of advertisers puzzled as to how they would effectively manage their adverts positions and click costs. But what does this mean for hotel marketing? Generally speaking, if two adverts competing against each […]

Categories: AdvertisingNews

Hotel & Travel Influencers – 8 Top Tips For Deciding Who To Work With

By Kyle Dunn | September 19th, 2019

Social Media Influencers Hotels

Influencer marketing is one of the fastest growing channels, with over 92% of marketers considering it an effective form of increasing sales and brand awareness. However, with any channel, there are a number of issues that can arise when failing to properly plan and execute your influencer marketing […]

Categories: Social Media

Google Trips Platform – How Hotels Can Make The Most Of It

By Joanna Ziolkowska | September 5th, 2019

Google Trips

With the recent release of the Google Trips platform on both mobile and desktop, users have been provided with [almost] everything they need to plan their next trip in a single and unified online experience. This new feature can be found via Search or by visiting www.google.com/travel. Users […]

Categories: AdvertisingMetasearchNews

The Luxury Paris Hotels Benchmark 2019

By Sam Weston | August 27th, 2019

Paris Hotels

Competition has never been higher in France’s capital. According to TripAdvisor, visitors now have the choice of over 2,300 hotels, with over 100 5-star and nearly 500 4-star properties alone. The Parisian market appears to be recovering well after the events of 2015/2016 with ever-increasing tourist numbers and […]

Categories: BenchmarkingNews
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