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Our Insights Blog

Luxury travel and hotel marketing news, views and insight from the team at 80 DAYS.

What Is The Average Hotel Website Conversion Rate?

By 80 DAYS | October 14th, 2020

Hotel Website Conversion Rate

Fundamentally, two key metrics determine the success of a hotel website; how much relevant traffic it receives and the rate at which it converts visitors to make a booking, often referred to as the look-to-book ratio or conversion rate. Increase either, ideally both, and you should see a […]

Categories: Conversion Rate OptimisationNews

Spotlight on London Hotels – Website Traffic & Booking Trends

By 80 DAYS | October 9th, 2020

London Benchmark Hotels

Since the start of the pandemic, it’s clear that city-based hoteliers have been hit hardest, fuelled by a significant drop in corporate travel along with largescale conferences and events moving online. Indeed, during the recent (virtual) Annual Hotel Conference, STR highlighted that occupancy levels for the week ending […]

Categories: BenchmarkingNews

Free Report: Adapting Marketing, Content & Brand For Hotels – Middle East Edition

By 80 DAYS | July 8th, 2020

Insight Report Hotels Middle East

In our free report, Adapting Marketing, Content & Brand For Hotels – Middle East Edition, we present the facts about COVID-19 and it’s impact upon the hospitality industry within the Middle East, as well as scenario-based brand, marketing and content strategies to help hoteliers navigate the next 3-6 months. […]

Categories: Digital StrategyNews

Free Report: Adapting Marketing, Content & Brand For Hotels

By 80 DAYS | June 26th, 2020

Insight Report 2

In the second of our Cutting Through The Noise series of reports we begin to consider scenario-based brand, marketing and content strategies to help hoteliers navigate the next 3-6 months. Analysing data from over 350 UK and European hotels (provided by our sister company, Hotel Benchmark) we give […]

Categories: Digital StrategyNews

Free Report: The Facts About COVID-19 & The Hotel Industry

By 80 DAYS | May 20th, 2020

Cutting Through The Noise

In the first of a series of reports, we cut through the noise to present the facts about COVID-19 and it’s impact upon the hospitality industry. Using data from our sister company, Hotel Benchmark, we’ve analysed hundreds of UK and European 4 and 5 star hotels alongside input […]

Categories: Digital StrategyNews

Managing Your Hotel’s Social Media Presence During COVID-19

By Kyle Dunn | March 20th, 2020

Hotel Social Media Coronavirus

In the middle of a massive and growing Coronavirus pandemic, social media has become more important than ever to the general public and brands looking to interact with their audience. With soft quarantines in place, Facebook, Twitter, Instagram and other platforms are taking on an entirely new role […]

Categories: Social Media

Conveying Your Brand Values During Challenging Times

By 80 DAYS | March 17th, 2020

Plans Change

As a business so invested in hospitality, we’ve been keeping a very close eye on the industry impact of Coronavirus. What’s become very apparent is the deeply ingrained passion and resilience of hoteliers and the travel industry as a whole. We’ve been working closely with our clients to […]

Categories: News
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