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Our Insights Blog

Luxury travel and hotel marketing news, views and insight from the team at 80 DAYS.

Site Review: Channel 4’s ‘The Hotel’

By Chris Terry | February 28th, 2012

You may or may not have seen Channel 4’s comedy-doc series over the past few weeks, ‘The Hotel’, which follows General Manager Mark Jenkins and his team at The Grosvenor Hotel in Torquay. While aiming to maintain a year round 95% occupancy rate, Mark’s traditional paper and pen […]

Categories: News

Augmented Reality and Online Marketing

By Occupancy Marketing | November 8th, 2011

Blippar is growing in popularity and is becoming a good alternative to QR codes as a method for joining print and online marketing, with Tesco and Waitrose already using this within their print advertisements. The idea is “pause and blipp” – you install the Blippar app on your […]

Categories: News

Make TripAdvisor Work for You

By Occupancy Marketing | September 27th, 2011

Practical advice for the travel and hotel industry on making TripAdvisor work you. The internet offers more information to consumers researching hotels than was ever previously envisaged. More and more of this content is Consumer Generated Content (CGC) or User Generated Content (UGC), images, reviews, video, sound, etc. […]

Categories: News

Occupancy Marketing Awarded Oetker Collection Contract

By Occupancy Marketing | August 18th, 2011

Occupancy Marketing is delighted to announce they have been awarded a contract to manage the online marketing for the Oetker Collection. The Oetker Collection are a collection of four masterpiece hotels (Le Bristol in Paris, Hotel du Cap-Eden-Roc and Château Saint-Martin & Spa in the South of France […]

Categories: News

Google Trials PPC Re-Marketing

By Occupancy Marketing | July 7th, 2011

It appears that Google has begun to trial a type of re-marketing where it uses previously searched for locations to display adverts for subsequent generic searches. For example, a search for ‘holidays in Barbados’ followed by a generic search for just ‘holidays’ results in ads being displayed specific […]

Categories: News

The Problem with Web Analytics…

By Occupancy Marketing | July 4th, 2011

Web analytics is an important tool for your online business, but are you getting the information you need? As with most web site owners you are probably now getting up to speed with internet marketing, you’re working with a reputable internet marketing company, following the expert advice on […]

Categories: News

Paid vs.Organic Search Engine Marketing

By Occupancy Marketing | June 22nd, 2011

Increasing the online presence of your web site is a discipline commonly called Search Engine Optimisation (SEO) or Search Engine Marketing (SEM). Occupancy Marketing provides some advice and guidance on the discipline of search engine marketing, looking at the different approaches. Search Engines typically display two types of results, paid […]

Categories: News

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