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Our Insights Blog

Luxury travel and hotel marketing news, views and insight from the team at 80 DAYS.

The Europeans are coming

By Occupancy Marketing | June 3rd, 2011

There exists real opportunities for sales growth for British hoteliers in the Euro markets. The improved Euro rate on the British Pound has led to the universal belief that the UK leisure and hotel markets are set to enjoy a strong level of business from key Euro markets. […]

Categories: News

Links, and how they benefit a website

By Occupancy Marketing | March 3rd, 2011

It is well known within search engine optimisation circles that links benefit a website, but what types of links are there and how do links benefit a website? Links and how they benefit a website Link building is a pretty general term used to describe anything you do […]

Categories: News

Google Instant Launched – what does this mean for SEO & PPC?

By Occupancy Marketing | September 9th, 2010

Google has recently announced the launch of a new innovation called Google Instant. This latest development is designed to speed up the process of searching online, and has some implications for SEO. What is Google Instant? Google Instant is the latest development from Google designed to try and […]

Categories: News

Travolution Awards 2010 nomination for “Best Use of Search Engine Optimisation”

By Occupancy Marketing | August 5th, 2010

Occupancy Marketing has received a nomination for “Best Use of Search Engine Optimisation” at the 2010 Travolution Awards. The Travolution Awards are a unique celebration of those working within digital travel and hotel internet marketing sector. Judged by a panel of proven business leaders, experts and entrepreneurs, they are the […]

Categories: News

Google Adwords announces major change to trademark policy in sponsored search

By Occupancy Marketing | August 5th, 2010

On Wednesday 4th August, Google announced an important change to its policy on trademark usage in paid search advertising in the UK, Ireland and Canada. The change already applies to Google US search. The change in policy, which will take effect from the 14th September 2010, will allow advertisers […]

Categories: News

Interactive Hotel Marketing from a Single Source in Europe

By Occupancy Marketing | January 28th, 2010

h2c consulting and Occupancy Marketing Enter Strategic Partnership Focusing on Hotel Web Site Strategies and Performance Optimization The strategic partnership between U.K.-based Occupancy Marketing and h2c consulting, headquartered in Dusseldorf, Germany, expands h2c’s expertise in the area of Search Engine Marketing and Search Engine Optimization. Concurrently, Occupancy Marketing […]

Categories: News

Occupancy Marketing is AdWords Qualified

By Occupancy Marketing | May 28th, 2009

Occupancy Marketing is an official Google Adwords Qualified Company. What does AdWords Qualification mean for Occupancy Marketing? The qualification signifies our expertise in running and maintaining paid search campaigns on Google and that we are running these campaigns successfully for our current clients. Paid search marketing is now a […]

Categories: News

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