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Our Insights Blog

Luxury travel and hotel marketing news, views and insight from the team at 80 DAYS.

The internet revolution and your hotel

By Occupancy Marketing | October 31st, 2007

How has the internet changed the way that hotels operate and what does this mean for hoteliers? The Internet has been a business transformational experience for hoteliers who have fully embraced the Internet as a sales channel. According to a report from PhoCusWright Inc., next year for the […]

Categories: News

Online Brand Protection

By Occupancy Marketing | July 1st, 2007

How can hoteliers protect their brand online? The emergence of the Internet can be viewed as a double edged sword for hoteliers. On one hand you have the emergence of the Internet as a formidable channel for indirect (via 3rd parties) and direct (via your own Web site) […]

Categories: News

Basic Steps to Online Visibility

By Occupancy Marketing | May 15th, 2007

What basic steps can a business take to ensure online visibility? The technology of the Internet can be harnessed, not just to regulate spend but to analyse results. Mark Forrester is the founder and MD of Occupancy Marketing, an online marketing company specialising in hotels and tourism. He leaves […]

Categories: News

Online Marketing Award

By Occupancy Marketing | January 7th, 2007

Occupancy Marketing was recognised by The Marketing Society for Online Excellence, beating stiff opposition from Tesco / Big Mouth Media, Miller Homes, S1 & Scottish Enterprise. The award, a joint application with the Town House Company collection of Luxury Hotels recognised the impressive returns made via the Internet: –   […]

Categories: News

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