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Our Insights Blog

Luxury travel and hotel marketing news, views and insight from the team at 80 DAYS.

Online Marketing Tips for a Recession

By Occupancy Marketing | December 1st, 2008

Occupancy Marketing, the Edinburgh based Internet Marketing Services Company specialising in the hotel and leisure sector, provide the ‘top 10’ online marketing tips for surviving the recession. The UK Hotel industry is currently witnessing the signs of a recession and this is likely to last throughout 2009 and […]

Categories: News

Caterersearch.com 2008 Web Awards

By Scott Mullins | August 6th, 2008

Occupancy Marketing has won the best Digital Marketing Campaign at the inaugural Caterer & Hotelkeeper Awards. The campaign was focused on our work with The Town House Collection over a 12 month period. Congratulations also go to The Gleneagles Hotel, another client who won the Best Independent Hotel […]

Categories: News

Website Benchmarking

By Occupancy Marketing | August 1st, 2008

What yardsticks can hoteliers use to benchmark Website performance? Benchmarking the performance of a Web site can be challenging. Web analytics, the term given to the behaviour of Web site visitors has no industry standard, one package may record markedly different visitor numbers to another. So how do […]

Categories: News

Increasing online bookings and conversions

By Occupancy Marketing | July 27th, 2008

How do you increase the online bookings of your hotel or tourism Web site? Occupancy Marketing looks at some practice ideas to increase online booking rates. Your Web site can be viewed as your shop window to the world. Are you maximising the return from your shop window? […]

Categories: News

OM shortlisted at the Travolution Awards 2008

By Occupancy Marketing | March 29th, 2008

Occupancy Marketing is delighted to be short listed for the Best SEO Agency at the Travolution 2008 Travel Awards. The award ceremony will take place in London on the 24th April. Occupancy Marketing was short listed for the search engine optimisation work undertaken on VisitScotland.com, the UK’s most […]

Categories: News

Occupancy Marketing Dominates Seasonal Search

By Occupancy Marketing | February 19th, 2008

Occupancy Marketing dominates seasonal search results for Christmas, New Year, Valentines and Easter. At Occupancy Marketing we actively encourage clients to develop content for relevant seasonal searches. Seasonal searches for Christmas, New Year, Valentines, Easter and Bank Holidays generate hundreds of thousands of searches every year. Due to […]

Categories: News

Flash & Your Website – What You Need To Know!

By Occupancy Marketing | February 16th, 2008

Looking back a few years before the advent of the iPhone many hotel websites thought that Flash was a fairly safe choice for using to create attractive looking key content – and to the most part they were right. Issues with Flash (where search engines were unable to […]

Categories: News

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