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Our Insights Blog

Luxury travel and hotel marketing news, views and insight from the team at 80 DAYS.

How Red Carnation Hotels Used Audience Sharing to Improve SEM Engagement

By Gordon McFadyen | June 29th, 2018

Milestone Hotel London

Red Carnation Hotels are a collection of 17 award-winning, family owned and run, boutique hotels located in the UK, Ireland, South Africa, Switzerland and the USA. Headquartered in London, the collection enjoys considerable success in the city’s competitive luxury market, with the top 3 ranked London hotels on TripAdvisor being Red […]

Categories: AdvertisingCustomer StoriesNews

The Ned: The Blueprint For Launching A Luxury Hotel

By 80 DAYS | June 27th, 2018

The Ned

We were delighted when Soho House & Co and The Sydell Group approached 80 DAYS in early 2016 to assist with the launch of a new 250-bedroom 5-star hotel in the heart of the city of London, with ten restaurants, extensive conference and events facilities, private member spaces, […]

Categories: Customer StoriesDigital StrategyNews

A Hotel Or A Destination? Changing Perceptions Of The Royal Crescent Hotel & Spa

By 80 DAYS | May 31st, 2018

The Royal Crescent Hotel & Spa

The Royal Crescent Hotel & Spa is an iconic property with a rich history; a 5 star hotel and spa just minutes from the historic centre of Bath. A longstanding client of 80 DAYS, we’ve had the pleasure of working with them since May 2013, helping with a […]

Categories: BrandingCustomer StoriesNews

Limitations of Last Click – How Hotels Can Better Understand Campaign Performance

By Joanna Ziolkowska | May 14th, 2018

Limitations Last Click Analytics

With the constantly increasing number of channels and platforms where brands can engage with their audience, the discussion about attribution becomes more and more prominent. Users are more savvy and willing to research the market to make sure they get the best rate for their next hotel stay. […]

Categories: AdvertisingAnalyticsDigital StrategyNews

How Hoteliers Can Win the Upsell Gamble with Perfect Timing

By 80 DAYS | April 24th, 2018

Hotel Upsell Timing

As an industry we focus a lot of our attention on the direct revenue generated by a hotel website and rightly so. But as we all know, unlike most online purchases, the transaction doesn’t end with the booking. To better understand the upsell potential before a guest’s stay […]

Categories: News

80 DAYS Stay Golden – Retains Investors In People Gold Status

By 80 DAYS | April 20th, 2018

Investors In People Gold

We are pleased to announce that 80 DAYS has retained our Investors In People Gold status, having held the accreditation since 2015. At 80 DAYS we take our culture seriously (well, not too seriously). An open, inclusive environment where our team can thrive is a key mandate of […]

Categories: News

The Luxury Dubai Hotels Benchmark – April 2018

By Sam Weston | April 18th, 2018

Dubai Luxury Hotels

Last year we looked at MENA’s digital disruption by numbers and, with Arabian Travel Market 2018 fast approaching, we thought it would be interesting to take a look at the digital performance of Dubai 5 star hotels using data from our free hotel benchmarking service, 80 DAYS Benchmark. […]

Categories: News
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