Our Insights Blog

June 2020 Update Download our free report ‘Cutting Through The Noise – Adapting Marketing, Content & Brand For Hotels’ >> May 2020 Update Download our free report ‘Cutting Through The Noise – The Facts About COVID-19 & The Hotel Industry’ >> March 10th, 2020 Update Updated market conditions, […]

Facebook has announced that as of the end of February 2020, ad set budgets will be disappearing once and for all – to be replaced by Campaign Budget Optimisation. While Facebook has announced this before (back in February 2019), it looks like they mean business this time round, […]

Please note, this article was written before the Coronavirus pandemic had a significant impact upon the hospitality industry. While many of these trends do still apply, we’d recommend reading our latest insight reports to better understand the present market trends. Another trends post. Another collection of buzzwords, laden […]

Food and beverage (F&B) represents one of the largest segments of the hospitality industry and is a vital component in driving ancillary revenue growth within your hotel. Hoteliers in 2020 are faced with the increasing challenge of diversifying their offering. Travellers are greatly influenced by a hotel’s F&B […]

Commonly misunderstood, Google’s local search algorithm is a beast unto itself and performs very differently from its counterpart, the organic search algorithm. The local algorithm refers to everything that comes together to form the ‘three/four-pack’. These are the top results that are shown to you when you do […]

A recent study conducted by 80 DAYS identified that hotels can see anywhere between 5-15% of their total online revenue generated via Metasearch channels. In addition to this, we identified Metasearch as the best converting channel from a hotel’s online marketing mix at an average conversion rate of […]

Promoted Hotels Ad placements are being reintroduced by Google in Q4 2019. Promoted Hotel ads are different to hotel ads as Promoted Hotel Ads aims to increase the prominence of a hotel on destination searches. The format will be similar to the Promoted Hotel Ads we saw earlier […]