Menu

Our Insights Blog

Luxury travel and hotel marketing news, views and insight from the team at 80 DAYS.

2018 Highlights Of The European Hotel Industry – London, Paris, Berlin, Amsterdam & Geneva

By 80 DAYS | January 14th, 2019

Paris Hotels

Of course, 2018 was not without it’s challenges and 2017 was always going to be a tough act to follow, but by most accounts last year was received positively for the hospitality industry in Europe. The results across our European client-base were strong and despite some uncertainty over […]

Categories: BenchmarkingCustomer StoriesNews

Solved: SynXis & Google Tag Manager Tracking Issue For Hotels

By Edward Janson | December 21st, 2018

SynXis Tracking

If you are using the SynXis booking engine and Google Tag Manager (GTM) to track your conversions you may have noticed a drop in room bookings on Google Analytics from the 7th of December 2018. Here at 80 DAYS we discovered an issue with GTM where a trigger […]

Categories: AnalyticsNews

6 Digital Hospitality Trends To Watch In 2019

By Sam Weston | December 20th, 2018

Digital Hotel Trends 2019

Now that the dust has settled on 2018, our attention naturally shifts to what the year ahead will bring for the hospitality industry; what are the digital trends we simply can’t afford to ignore? Unlocking the true value of data Data as a commodity has never been more […]

Categories: Digital StrategyNews

Join Us At Opportunity 2019 – Save On Registration With Our Discount

By 80 DAYS | December 6th, 2018

Opportunity 2019 Discount

Opportunity 2019, the leading revenue management conference organised by the team at Revenue By Design, returns to London on Tuesday the 12th of February 2019 to discuss ‘Revenue Management and the Connected Customer’. Hosted at the Hilton Bankside, the event features a fantastic line up of expert speakers […]

Categories: EventsNews

Assessing the Need for Hoteliers to Redefine Luxury

By Sarah Watt | December 3rd, 2018

Luxury of Time

A concept that we are frequently evaluating at 80 DAYS is luxury. We recently had a spirited discussion about what it means for a property or experience to be luxurious and whether or not it might be time for hoteliers to consider redefining its meaning. Instead of the word […]

Categories: Content MarketingCopywritingNews

European Hotel Marketing Performance – October 2018 & Beyond

By 80 DAYS | November 12th, 2018

European Hotels

2017 saw the European tourism market exceed everyone’s expectations, with arrivals growing an impressive 8% to reach 671 million international visits, despite challenging market conditions. This buoyant growth is one of the reasons that we chose to open our European office in Marbella last month. Committed to helping […]

Categories: BenchmarkingNews

The 5 Stages of Personalisation in Hospitality

By Sam Weston | November 8th, 2018

Personalisation in Hotels

Personalisation in hospitality is nothing new. Mr. Smith prefers room number 7, Mrs. Smith likes a copy of The Guardian delivered every day. Operational staff would make a note and on their next stay, low and behold, Mr. and Mrs. Smith were booked into room 7 with a […]

Categories: AdvertisingNews
X

Newsletter Sign Up