Our Insights Blog

Last week saw the launch of Travel Insights with Google; a trio of online tools aimed at helping hospitality businesses and destination marketing organisations “…reach global travelers at every stage of their journey, from dreaming about a trip to booking flights and hotels to exploring local businesses.” Hotel […]

EDINBURGH, December 9th, 2020 – Digital and creative marketing agency 80 DAYS present findings from a study into the distribution patterns of independent hotels during the global Coronavirus pandemic. – A new study into the online distribution of independent hotels has unearthed an apparent shift in the purchasing […]

With a regional lockdown planned for England and restrictions already in place for devolved governments, most hotels are having to quickly rethink their approach to online marketing and digital presence. In uncertain times, it’s crucial to draw on our experiences since the start of the pandemic. Here we […]

The next few months will undoubtedly be challenging for hotels and hospitality, with last minute bookings and cancellations likely as sentiment and regulations change. However, using Q4 booking data (provided by our sister company, Hotel Benchmark) alongside Google search behaviour trends, we’ve highlighted where we believe the opportunities […]

In the third of our Cutting Through The Noise series of reports we surveyed the opinions of over 3,000 hotel guests, gaining unique insight into how they feel about travel in 2020/21. The results show where the demand for travel remains strong and the priorities for travellers today […]

Since the start of the pandemic, it’s clear that city-based hoteliers have been hit hardest, fuelled by a significant drop in corporate travel along with largescale conferences and events moving online. Indeed, during the recent (virtual) Annual Hotel Conference, STR highlighted that occupancy levels for the week ending […]

In our free report, Adapting Marketing, Content & Brand For Hotels – Middle East Edition, we present the facts about COVID-19 and it’s impact upon the hospitality industry within the Middle East, as well as scenario-based brand, marketing and content strategies to help hoteliers navigate the next 3-6 months. […]