By 80 DAYS | August 9th, 2019
We’re thrilled to announce that our recent work with Mollie’s Motel and The House of Daniel Thwaites has been shortlisted in the 2019 Travolution Awards within the ‘Launch Campaign of the year’ and ‘Best Use of Data (Champions of Digital)’ categories. You can see the full shortlist here. Winners will be announced on November 14th, 2019.
Launch Campaign of the Year
The Launch Campaign of the year award recognises those who have launched an impactful new travel product or brand into the market within the last 12 months. Mollie’s Motel and Diner is a new concept from Nick Jones, founder of Soho House & Co, that has ‘reinvented the roadside’ with a 1950’s inspired brand brought to life for the 21st century. 80 DAYS worked closely with their team to help design and develop digital assets for the brand’s launch, including their website, social media channels, e-newsletter, map and directory listings – with an online booking system and mobile app also developed in conjunction with a third-party.
Digital Champions – Best Use of Data
The Digital Champions – Best Use of Data award is for those who have “used modern technologies to make the most intelligent and successful use of data in its business to tailor its clients’ messages to their target market”. 80 DAYS worked very closely with the team at The House of Daniel Thwaites during 2018 to successfully launch websites for their 20 properties and group site. We employed both quantitative and qualitative data research methodologies to ensure that every decision on structure, design and content considered all available guest data to make for an optimal user experience, while drawing out the incredible character of their properties.
Their former Marketing Director, Jane Waterworth, said of the project;
“The very core of our offering is about providing genuine hospitality to each and every guest we welcome. It’s been fascinating working with the 80 DAYS team to delve deep into the data and really draw out the unique personalities of our guests and our properties.”
And the results reinforced the value of a data-driven approach; highlights included a 73% increase in revenue across their new websites and 32% increase in conversion.
We were also delighted to see The House of Daniel Thwaites shortlisted within the ‘Best for Staying’ category too!