Hotel Marketing Trends in 2024

Free Report

The Year Ahead

Our latest report provides a brief update on 2023 European hotel website performance, looks at how 2024 has started and maps out 11 curated hotel marketing trends for the year ahead.

Saving wallets and worlds, vibing with your guests and finding ways to provide predictable surprises – there’s something here for everyone.

We hope that this report provides inspiration for hotel marketers on how to innovate, adapt and ultimately, thrive in 2024.

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Often overlooked, a hotel’s vibe is a key consideration in the decision-making process for a guest, not to mention it’s impact on their experience once they arrive. A recent study found that 78% of travellers consider a hotel's overall atmosphere when making a booking decision.

Trend 2: Vibing