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Social Media Analyst

Social Media Analyst

80 DAYS are looking for an enthusiastic and creative Social Media Marketing Analyst to join our Edinburgh team.

You will be helping:

  • Define content and social media strategies with set goals
  • Monitor trends in content and social media tools, applications, channels, design, and strategy
  • Development of brand awareness and online reputation
  • Analyse key metrics and tweak strategy as needed to identify threats and opportunities in content surrounding brands and companies
  • Implement ongoing education and team training to remain highly effective i.e. in-house workshops, client-facing training sessions, etc.
  • Design, create and manage social media campaigns (paid social)
  • Coordinate the creation and publishing of relevant, original, high-quality content
  • Provide content calendars to manage content and plan specific, timely marketing campaigns
  • Promote content through social advertising when required

You will be working in a fast-paced digital environment, learning from the best and working with some of the largest hotel brands in the world.

Skills & Experience

  • Knowledge and understanding of Digital Marketing methods and channels
  • Solid understanding of Social Media Eco-system and the impact on business
  • Comfortable using and editing content using various CMS platforms
  • Social Media measurement
  • Content creation and curation e.g. content calendar
  • Analytically minded, comfortable working in Excel and Google Analytics
  • Have a good understanding of business dynamics
  • An eye for detail and good use of the English language
  • Working knowledge of marketing platforms such as Google Ads, Bing, Twitter Ads, Facebook & Instagram Advertising, LinkedIn Ads, etc.
  • Knowledge of SEO

About You

  • Passion & enthusiasm for all things Social
  • Confident manner i.e. able to compile and deliver Social Media training to clients as well as in-house teams
  • Have been involved in Social Media channel and community management for min. 2 years
  • Aware of Facebook Analytics and Instagram Insights as well as LinkedIn & Twitter owned analytic reports.
  • Experience with Google Analytics & Search Console
  • Experience using social media ads management platforms such as Facebook Business Manager, LinkedIn Campaign Monitor, etc.
  • Interest in travel & hospitality industries
  • Self-starter and have a proactive approach
  • Problem-solving and an “own-your-role” approach comes naturally to you
  • Ability to prioritise tasks
  • Enjoy being challenged
  • Additional language an advantage
  • Passionate about data-driven performance
  • Excellent numerical and analytical skills

Perks

  • Competitive Salary, based on experience
  • Profit share scheme
  • Company pension scheme & life insurance
  • Working in a vibrant and lively agency
  • Ability to grow your role and mould it into something you feel passionate about doing
  • City centre office in Edinburgh overlooking the castle









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