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PPC & Metasearch Manager

PPC & Metasearch Manager

We are looking for an experienced Online Advertising & Metasearch Manager to join our Edinburgh team. The role will be involve setting up advertising campaigns, analysing results and providing recommendations on future strategies. You will be trained to a high level in Metasearch Advertising, one of our most exciting & rapidly growing products, with the opportunity to communicate with partners and clients on a regular basis. As well as this, you also support the digital marketing team, with exposure to an array of digital marketing techniques including search engine optimisation (SEO), social media and other forms of online advertising (PPC).

You will get the opportunity to work in fast paced digital environment, learn from the best and work with some of the largest luxury hotel brands in the world.

THE ROLE

  • Implementation – Working with metasearch partner to get clients live on the platform, troubleshooting any issues and communicating with account management / sales team
  • Optimisation – Auditing client performance and working with metasearch partners to investigate and recommend changes to improve campaigns
  • Reporting – Preparing monthly performance reports for metasearch customers
  • Client Strategy – Investigating links between metasearch and other channel performance. Educating our team on developments in metasearch and online advertising, and how these fit into a cross channel strategy

ABOUT YOURSELF

The Right Attitude

  • Enjoy being challenged
  • Confident speaking with clients and partner companies
  • Ability to organise & prioritise your own workload
  • Experience working within an agency environment an advantage

Online Advertising Experience

  • Enthusiasm for all things digital and travel
  • Knowledge of various digital marketing methods and channels
  • You have a good understanding of how other digital channels integrate with paid media
  • Min. 2 years’ experience of running PPC / Metasearch campaigns
  • Experience across Google Ads (Search, display and remarketing), Bing, Facebook & Twitter of running campaigns
  • Google Ads and Analytics qualified an advantage
  • Knowledge of programmatic advertising & affiliate marketing platforms an advantage

Analytical

  • An attention to detail
  • Strong numerical skills
  • Well versed in Microsoft Excel, Google Analytics & other statistical packages

PERKS

  • Working in a vibrant, lively & growing agency
  • Ability to grow your role and mold it into something you feel passionate about
  • City centre office in Edinburgh overlooking the castle
  • Beer & wine fridge for Friday wind downs

REWARD & REMUNERATION

  • Salary DOE
  • Profit share scheme
  • Pension scheme & Life insurance









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