Online Excellence

80 DAYS Wins Marketing Society Award

80 DAYS (then Occupancy Marketing) was recognised by The Marketing Society for Online Excellence, beating stiff opposition from Tesco / Big Mouth Media, Miller Homes, S1 & Scottish Enterprise.

The award, a joint application with the Town House Company collection of Luxury Hotels, recognised impressive online performance. Specifically, icreasing online accommodation sales from 12% to 33.37%, improving the L2B ratio from 0.19% to 0.45% per month and generating a ROI (Return on Investment) of 21.4 times the costs.

80 DAYS has worked with the Town House Company since 2002, increasing the online visibility of the group with search engines. Previous awards with the Town House Company include a Thistle Award in 2005. Occupancy Marketing was also short listed for a Thistle Award in 2006 with Maximillion.