As 2021 draws to a close and we approach a third year affected by the COVID-19 pandemic, we took a moment to canvas some of the world’s leading hoteliers, gathering their thoughts on both present and future hospitality trends in our latest free report; What's Next For Travel?
We also consider the guest's perspective, outlining some of the factors that will influence their purchasing behaviour over the next 12 months.
Finally we summarise the trends we envisage impacting upon hotel marketing in 2022, analysing the data from over 600 hotels, courtesy of our sister company, Hotel Benchmark, alongside key insight from Visit Britain, BVA BDRC, Expedia, TripAdvisor, Uberall and a number of other trusted sources.
Our aim is to offer insight that can help to inform your hotel's marketing strategy for the year ahead.
92% of hoteliers agreed that the most observed trend during 2021 has been shorter booking lead-in times
80 DAYS survey
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