The Internet Generation

Gen Z’s eagerness to travel, even in the midst of a global pandemic, first came to light within our series of reports; Cutting Through The Noise.

But was it just a pandemic trend or are these 'Zoomers', as they're affectionately called, continuing to book travel in increased numbers? Are they indeed ‘recession proof’ as some have suggested – with their spontaneity, flexibility, low risk aversity and disposable income?

We were recently invited to share our insight into the hotel booking trends of Generation Z at the Independent Hotel Show in London. You can see a recording of the presentation below, or download our report for the full picture.

Discover why the ‘Internet generation’ deserve to be on your marketing radar for 2023.