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The Royal Crescent Hotel & Spa Shortlisted in The HMA Awards 2018

By 80 DAYS | March 7th, 2018

The Royal Crescent Hotel & Spa Website

We’re delighted to announce that our work with The Royal Crescent Hotel & Spa has been shortlisted for ‘Best Website and SEO Marketing’ in the Hotel Marketing Association’s Awards, 2018.

A long-time client of 80 DAYS, The Royal Crescent Hotel & Spa already enjoyed a loyal guest following. However, after extensive refurbishment, there was a desire to refine their brand and shift perception in 2017. Rather than visiting Bath, they wanted guests to feel like the hotel and spa itself was the destination, establishing the property as a must-visit resort. This was reflected in their new website, designed and built by 80 DAYS, that launched in July 2017. It yielded impressive year-end results;

  • Total revenue up 19%
  • Total transactions up 12%
  • Website conversion up 24%



The Royal Crescent Hotel & Spa’s Marketing Manager, Sarah Moon, was equally pleased to hear of the shortlisting;

“It’s fantastic that the collective hard work from both 80 DAYS and our team here has been recognised – the new website is a wonderful showcase for our hotel”

Tickets to attend the awards reception on March 20th are now available – see you there!


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80 DAYS

80 DAYS is a creative & digital marketing agency, specialising in the luxury travel sector. Working extensively with unique luxury hotels & international hotel collections, we have an in-depth knowledge of how luxury hotels work and the marketing strategies to employ to achieve the greatest results.

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