In the second of our Cutting Through The Noise series of reports we begin to consider scenario-based brand, marketing and content strategies to help hoteliers navigate the next 3-6 months.
Analysing data from over 350 UK and European hotels (provided by our sister company, Hotel Benchmark) we give recommendations for the following three common scenarios;
- I’m re-opening.
- I’m re-opening but may need to attract new audiences.
- I’m not re-opening until next year.
In addition, we present an update on the trends observed in our first report.
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