Adapting Marketing, Content & Brand For Hotels

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In the second of our Cutting Through The Noise series of reports we begin to consider scenario-based brand, marketing and content strategies to help hoteliers navigate the next 3-6 months.

Analysing data from over 350 UK and European hotels (provided by our sister company, Hotel Benchmark) we give recommendations for the following three common scenarios;

  1. I’m re-opening.
  2. I’m re-opening but may need to attract new audiences.
  3. I’m not re-opening until next year.

In addition, we present an update on the trends observed in our first report.

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