Investment in brand & positioning

A recent study suggests that 90% of marketers are unable to give as much consideration to longer term brand building as they would like. Naturally, the focus has been on marketing-in-the-moment. However, as we look forward, to the recovery of the industry and resurgence of travel, we must strategize and plan for post-pandemic.

Key to the speed of recovery will be crystal-clear brand positioning, helping to steer your marketing activity in order to stand out within what is inevitably going to be a very saturated marketspace.

Below, we share 3 examples of the benefits that investment in your brand can bring; considerable commercial gains, creative ownership and relevancy to today's traveller.

To discuss your brand, please get in touch.