By 80 DAYS | August 20th, 2019
80 DAYS is delighted to announce that, for the third year in succession, our agency has been shortlisted for 2 Awards at the 2019 Premier Partner Awards, presented by Google Partners.
We first became a Premier Google Partner in July 2016, an accolade awarded by Google to “a select group of digital specialists”, and have since earned specialisms in Search, Display, Shopping and Mobile Advertising.
Honouring innovation in digital marketing across the EMEA region within the categories of Search Excellence, Display Excellence, App Excellence, Shopping Excellence, Video Excellence and Growing Businesses Online, we’re thrilled that the work for two of our clients has been selected as finalists in 2019. Just 20 agencies from the UK were shortlisted this year, with only 6 being shortlisted in more than 1 category; including 80 DAYS. You can view the full shortlist here.
We now look forward to the Google Partners Summit and Premier Partner Awards event, when winners will be announced, on the 1st of October 2019.
Finalist in Search Innovation
Our work with Fingal, the spectacular 5-star floating hotel in Edinburgh, included adopting a strategy that incorporated SMART bidding, SMART creatives and even SMART campaigns, right from the moment the hotel launched. This helped save some time during the first few months allowing our team to focus on data interpretation, strategy and how we might help to scale their online business.
In addition, moving away from last click attribution has allowed both us and Fingal to focus on driving awareness and revenue, resulting in campaigns that have performed strongly during their first year and continue to grow consistently today.
Finalist in Growing Business Online
Our work with The Lowry, Manchester’s first 5-star hotel, encompassed a comprehensive range of digital marketing services, including website design, brand positioning, Search Engine Optimisation (SEO), Google Ads, Metasearch advertising and improving usability alongside Conversion Rate Optimisation (CRO).
The results of this new digital strategy have been impressive; 17% revenue growth, 22% transactional growth and a 17 : 1 Return On Investment through online advertising.
Helen Hipkiss, Marketing Manager for The Lowry notes; “I work with 80 DAYS as, in my opinion, they are the best in the business for hotels”
Work with 80 DAYS
As a Premier Google Partner, we’re afforded direct access to additional insight from the team at Google, helping ensure that our clients are among the first to have access to the latest innovations and remain ahead of their competitors.
To discover how we can support your hospitality or travel business with online advertising, get in touch today.