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Hotel Benchmarking

Hotel Benchmarking

Data is at the very core of everything we do at 80 DAYS and we passionately believe that marketing decisions are only as good as the data upon which they’re based.

That’s why we work closely with our sister company, Hotel Benchmark. With Hotel Benchmark, luxury hoteliers are now empowered to discover how their marketing measures up, benchmarking a wide range of metrics against industry averages within the 4 and 5 star hotel markets.

Hoteliers can quickly benchmark website traffic, conversion rate, average transaction value, Google Ads spend and many more metrics to get a holistic understanding of their hotel marketing performance, relative to industry averages.

They can even narrow down reporting to city/regional areas, subject to enough hotels being signed up within a location.

Signup for free

Hotel Benchmark offers a free monthly report for hoteliers in return for sharing their data. Of course, data is confidential, securely stored and protected by a NDA (Non-Disclosure Agreement). Hotels can simply signup with Hotel Benchmark below to compare their performance against over 500 of the finest hotels in the world including;

  • Rocco Forte Hotels
  • Red Carnation Hotels
  • The Doyle Collection
  • Address Hotels
  • The Ritz London
  • The Goring
  • Q Hotels

Sign up free

Hotel Benchmark is a really helpful tool to the team. It’s an innovative idea that’s been long-overdue in the industry. Having the ability to see how our digital marketing measures up has helped better steer our activity.

Roberto Pajares The Ampersand Hotel, London

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