Hotel Benchmarking

Insight is at the very core of everything we do at 80 DAYS and we passionately believe that marketing decisions are only as good as the data upon which they’re based.

In fact, so passionately that we set up a sister company, Hotel Benchmark, dedicated to benchmarking the entire hotel industry online.

And better still, it's free to join.

Big Data, Big Names

Hotel Benchmark is a fast-growing community of over 550 hotels in more than 60 countries.

It's free to join, in return for sharing your hotel's data. Of course, that data is anonymised, securely stored and protected by a NDA (Non-Disclosure Agreement).

And here's the best bit, you get to compare your hotel website and digital marketing performance with some of the biggest names in the business, including;

  • Rocco Forte Hotels
  • Red Carnation Hotels
  • The Doyle Collection
  • Address Hotels
  • The Ritz London
  • The Goring
  • Q Hotels

Big Questions

Is our hotel website conversion rate good? Is our paid advertising working? Our website traffic is low this month –⁠ just us? Your report will answer these questions and many more.

Quickly benchmark website traffic, conversion rate, average transaction value, Google Ad spend as well as a host of other key digital metrics to gain a holistic understanding of your hotel marketing performance, relative to industry averages.

You can even narrow down reporting to city/regional areas, subject to enough hotels being signed up within a location.

Big News

Bookmark the regularly updated Hotel Benchmark blog for the latest industry news, insight and updates about the Hotel Benchmark report.

Discover how to better utilise your Google Analytics data and get exclusive insight into regional performance with Location Spotlight reports.

Visit the blog >

The National Hotel Marketing Conference

We're speaking and exhibiting at The National Hotel Marketing Conference, held on May 2nd at The Hilton at St. George's Park, Burton Upon Trent.

Pop by our stand to chat with Katrina/Sam and choose Seminar C at 2:55pm to see our presentation "Strategies for High Performing Hotel Websites" with Haniah Nasser and Gavin Mountford from Iconic Luxury Hotels.

Register to attend: 

For any other enquiries: